Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism from the public. Thanks to social media and its 24×7 outrage treadmill, the noise seems amplified of late. Some of the recent instances of logo outrage include Google, Gap, Airtel and now Wipro. The backlash for the new Gap logo was so intense that the company had to revert to their old logo. Airbnb got…
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the experience across platforms – be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there are tonnes of options in this genre. Despite several temptations from other brands – be it via ads, offers etc.,…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 15th April, 2016: Snickers, HelloFlo and more. Snickers: wrapper It takes a bold, confident brand to approve such an idea: in which advertised brand is made to look like competing brands in terms of pack graphics. Of…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders. Herewith some unsolicited thoughts on the subject: Good design is the best, often only, competitive edge The days of genuine, tangible product-driven USP are long over. Parity is the norm across brands in most categories. Price can be competitive edge in the short term but can be imitated and hardly sustainable in the long run.…