Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed with only a handful catching our attention. Here are a few which caught my eye this week: Nike's Breaking 2, Marks & Spencer's #SpendItWell and a few more. 1, Nike: Breaking… Continue reading Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Of app user engagement, brands and design

‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile App Report from Comscore. The report goes on to say ‘mobile now represents almost 2 out of 3 digital media minutes, and mobile apps alone now constitute a majority’. Apps dominate the mobile web in… Continue reading Of app user engagement, brands and design

An adblock user’s view on adblocking

Recently, Indian news publications have come together to block their website content from user’s who’ve installed adblcokers. The rationale seems fair: use of adblockers deprive such sites of revenue which comes solely from advertising. As a user of adblocker and a fairly frequent visitor to news websites, here are my views on the whole affair:… Continue reading An adblock user’s view on adblocking