BBC Sport’s Wimbledon spot, whacky Thai & Japanese ads: creative ideas of the week

1. BBC Sport: Wimbledon coverage It's Wimbledon time of the year. Here's a new spot from BBC Sport announcing the live coverage of the event. The device is simple - a tennis ball wreaking 'havoc' across Britain and ending up at the centre court. Even though this montage of visual set to music is a … Continue reading BBC Sport’s Wimbledon spot, whacky Thai & Japanese ads: creative ideas of the week

Gillette’s touching ad, Charmin’s Van-Go and more: creative ideas of the week

1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on the product. We have all seen many such initiatives where one is left wondering about the tenuous link of the brand to the theme advertised. This film, launched to introduce TREO, the 'first-ever razor designed … Continue reading Gillette’s touching ad, Charmin’s Van-Go and more: creative ideas of the week

Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

Sweden Airbnb

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden's tourism campaign, Sony Bravia's TV spot and more. 1. Visit Sweden: Airbnb Sweden's official website for tourism and … Continue reading Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed with only a handful catching our attention. Here are a few which caught my eye this week: Nike's Breaking 2, Marks & Spencer's #SpendItWell and a few more. 1, Nike: Breaking … Continue reading Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Of app user engagement, brands and design

‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile App Report from Comscore. The report goes on to say ‘mobile now represents almost 2 out of 3 digital media minutes, and mobile apps alone now constitute a majority’. Apps dominate the mobile web in … Continue reading Of app user engagement, brands and design