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Is Facebook the new brand website?

by bhatnaturally on January 12, 2012

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There was a clear pattern to online activities of Indian brands a little while ago: create brand website, drive traffic to it through web banners in mass or niche portals. The content on these brand websites too followed a pattern: information about brands or the current campaign, videos of ads and the mandatory wallpapers for [...]

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Some things to not like about the ‘Like’ button

by bhatnaturally on July 2, 2011

Some things to not like about the ‘Like’ button

What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr photo and a news item on the web? In fact virtually everything on the web? All of them place the obligatory share buttons – urging you to share the content via email, Twitter, Facebook, Instapaper [...]

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Holidays without Internet: brilliant use of Facebook Connect

May 31, 2011
Holidays without Internet: brilliant use of Facebook Connect

Remember the cute TV commercial for Switzerland Tourism – meant to convey that Switzerland is more than just mountains? It featured two lovable villagers who discover the hustle & bustle of the big city. They are now back in a fantastic video promo – Holidays Without Internet. It works like this: you watch a video [...]

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Buying Facebook ‘Likes’ and ‘Fans’: perils of bandwagon marketing

November 14, 2010
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There was a Twitter conversation recently about the practice of buying Facebook ‘Fans’ and ‘Likes’. Apparently the way it works is that a firm guarantees a brand that it will acquire a certain number of fans and likes on Facebook – for a price, of course. And there are firms in places like Indore which [...]

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Web addiction and dumbing down of the universe

May 5, 2009

Read this interesting post by George Parker, the vitriolic ad veteran and it struck a chord again. I have stopped reading books of late. I can’t remember the last book I read. I have at least 5 books that were bought in the recent past but remain unopened. This is not something new. The reason: [...]

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Of Twitter obsession and disdain

February 17, 2009

Unless you have been living under the proverbial rock, you must’ve heard about Twitter being hailed as a social media revolution. It also has it’s fair share of detractors. For an idea of what is being said against them, see here and here. Am I an obsessive user of Twitter? No. Do I think it’s [...]

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Whopper Sacrifice: trade in 10 Facebook friends for a burger

January 11, 2009

This is certainly an innovative use of Facebook Apps. Whopper Sacrifice has introduced a Facebook application that is getting a lot of buzz – at least in the Social Media blogs. The concept: delete 10 of your Facebook friends and get a free Whopper. This is cool for two reasons. Firstly, there’s only a handful [...]

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