Heineken #OpenYourWorld, @makemytrip and more: creative ideas of the week

Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Heineken's #OpenYourWorld, MakeMyTrip's ongoing series of films and more. 1. Heineken - Open Your World… Continue reading Heineken #OpenYourWorld, @makemytrip and more: creative ideas of the week

The non-blinking woman, Carre-de-Chocolat and branding

Have you seen this film forĀ Carre-de-Chocolat from Japan? It's a riveting piece of creative and a good example of exaggerating a claim and great story telling. This won a bronze at the Cannes Lions festival in 2008. Agency: Dentsu What makes the ad enjoyable and have repeat value are the little touches: the deceased gentleman… Continue reading The non-blinking woman, Carre-de-Chocolat and branding