Jonathan Salem Baskin

Branding works only on cattle and social media marketing

by bhatnaturally on October 1, 2008

Came across this interesting interview with Jonathan Salem Baskin, author of Branding Only Works on Cattle. Of the 10 questions asked to him, I found the answers to these 3 most thought provoking: What do you think of the hype over social networks? It’s hype. The idea that we’d replace the ‘interruption model’ of advertising [...]

{ 0 comments }