Came across this set of ads for Suraj Electronics, Delhi. Suraj, who? Exactly. Like me, if you haven’t heard the name, don’t worry – this is bound to make the rounds of ad blogs and Creative Awards. The attempt is to sell the generic benefits of LCD TVs and the creative idea is to subliminally [...]
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Recently at an internal presentation, I shared this ad as an example of the difference a good proposition makes in a Creative Brief. Usually, the brief (more like a requisition) would simply mean telling the Creative: ‘hey, give me an ad announcing 1125 minutes of free talk time’. But if the proposition were to something [...]
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