by bhatnaturally on June 29, 2010
Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch hype and so on. Why read the same things over & over again? To save you time, herewith the likely sequence of events in future Apple launches: Phase 1 Rumours of a revolutionary new product [...]
by bhatnaturally on October 1, 2008
Came across this interesting interview with Jonathan Salem Baskin, author of Branding Only Works on Cattle. Of the 10 questions asked to him, I found the answers to these 3 most thought provoking: What do you think of the hype over social networks? It’s hype. The idea that we’d replace the ‘interruption model’ of advertising [...]
