Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed with only a handful catching our attention. Here are a few which caught my eye this week: Nike's Breaking 2, Marks & Spencer's #SpendItWell and a few more. 1, Nike: Breaking… Continue reading Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Nike Football: The Last Game – epic story telling

Just how do they do it? Nike and Wieden+Kennedy always seem to create magic with their advertising. The latest ad is even better. The ad is story telling at its best. In fact it looks like a miniature version of classic animation films from Hollywood - the ones Pixar excels in. 'The Last Game' is… Continue reading Nike Football: The Last Game – epic story telling