1. IKEA Human Catalogue A critical piece of the IKEA marketing mix has been its catalogue. There have been several notable marketing activities centred around it over the years including outdoors which were pop stores, mobile app which uses augmented reality to bring alive the shopping experience, effective use of relevant social media platforms like […]
1. BMW-M: Where Too Much Is Just Right Every major advertising category has its own ‘code’ – be it foods, luxury, consumer goods or automobiles. In automobile advertising, the most common format as it were is the montage of the vehicle driving through various terrains, interspersed with close ups of interiors, exterior features and such. […]
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: Spotify’s new playlists campaign, Tanishq’s new TV ad and more. 1. Spotify: playlists Last year, Spotify […]
WPPed Cream – the internal creative awards for WPP group agencies have been awarded since 2007. The categories have evolved over the years to reflect changing times. Thankfully, ‘advertising’ is still a category with awards for print, outdoor and film. Just a decade ago, outdoor was limited to vinyl billboards. But today, the category includes fancy interactive […]
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 22nd April, 2016: Mosquito Killer Board, IKEA and more. Mosquito Killer Board The lines between the erstwhile […]
I love everything about the Snickers ‘you are not you when you are hungry’ campaign. It is based on a great insight, articulated well and the central idea is so ‘campaignable’. We’ve seen some great theme and tactical ads as part of the campaign. A new outdoor campaign takes it to the next level – actually showing people what the downside of being hungry.
Came across this piece of creative for a charitable cause. Imagine you are a shopper at a modern outlet, filling your trolley with goodies. And you see this piece of message in the trolley.