Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 27th Oct, 2017. 1. Whiskas: Kat Institute of Technology It is often said in advertising that featuring pets and babies is a sure shot way to get your […]
Among the many ads we see every day, only a few are noticed and remembered. Here are my picks of creative ads from last week: a clever print ad for L.L.Bean, a sculpture made of keys for IKEA…and more.
1. Amtrak: Break the Travel Quo One of my earliest lessons in advertising strategy was about correctly defining one’s competition: an amusement park’s competition isn’t necessarily another amusement park but other avenues of ‘fun’. Amtrak’s new campaign in the US promises a better way to travel as compared to air or road. The promise of […]
Subaru Crosstrek: welcome to the pack I am not an automobile fan myself (though I keenly follow the category advertising, especially in print) so I didn’t know that Subaru has a reputation for evoking loyalty in the US. It is said that casting dogs and babies in an ad is guaranteed to generate involvement in […]
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A. Times created a furore recently. Some called it a shame on LA Times for selling it’s masthead. Reports said that the top editorial staff were initially against such a move but gave in to commercial […]