Are some senior ad agency folk still living in the past?

Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of craft in the business, driven largely by the advent of 'digital' and technology - a common grouse from senior ad agency folk. The points made were spot on. My theory is that creativity lost its… Continue reading Are some senior ad agency folk still living in the past?

Have the ill effects of social media begun to outweigh the positives?

How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to imagine that we carried on with our lives just a couple of decades ago, without any of these, which have become such inherent parts of our lives nowadays. Needless to say, these add immense benefits… Continue reading Have the ill effects of social media begun to outweigh the positives?

Twitter hashtags: cooked up pulse

The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very often events which create a buzz in real life are reflected on Twitter too: live sports or entertainment events, natural disasters, big political events come to mind. So when we see… Continue reading Twitter hashtags: cooked up pulse

Twitter for customer service: look before you leap

Quick. What is the best way to get a brand's attention? Tweet something nasty about their product or service. This is what many of us believe for a variety of reasons: (a) it is true that when brands are publicly embarrassed, especially by 'influencers' they are shamed and feel the need to get into damage… Continue reading Twitter for customer service: look before you leap

Of celebrities and official handles on Twitter

Rahul Gandhi’s Twitter account has been set up finally. I say ‘set up’ because to me (going by the two tweets thus far) it seems to be a medium to broadcast his activities, views (maybe). Nothing wrong in that - several politicians, national leaders and other celebrities are known to have a social media team… Continue reading Of celebrities and official handles on Twitter