Social Media

Airtel HFZ Hangout: extending a good idea

by bhatnaturally on January 12, 2012

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When I saw the extension of the ‘Har friend zaroori hot a hai‘ theme campaign into short films, I thought it was a brilliant idea. Slicing the many types of friends [who were anyway portrayed through vignettes in the montage of the theme film] into little stories brought alive the insight even more. The ‘kanjoos [...]

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Is Facebook the new brand website?

by bhatnaturally on January 12, 2012

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There was a clear pattern to online activities of Indian brands a little while ago: create brand website, drive traffic to it through web banners in mass or niche portals. The content on these brand websites too followed a pattern: information about brands or the current campaign, videos of ads and the mandatory wallpapers for [...]

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Philippine Tourism: it’s more fun in social media

January 11, 2012
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There’s no telling what goes viral in social media nowadays. A recent slogan for Philippine Tourism, ‘It’s more fun in the Philippines‘ has caught the fancy of consumers in social media. Agency: BBDO Guerrero As far as tourism slogans go the line follows the trend of describing the feeling of visiting a country, creating an [...]

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New media and brands: a reality check

November 8, 2011
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This article of mine was published in Brand Wagon – a weekly supplement from The Financial Express. – Nowadays, both ‘new media evangelists’ and ‘new media naysayers’ are getting their share of attention in the marketing & communications landscape. The former champion Digital & Social Media as the future of marketing communications and even go [...]

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Some things to not like about the ‘Like’ button

July 2, 2011
Some things to not like about the ‘Like’ button

What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr photo and a news item on the web? In fact virtually everything on the web? All of them place the obligatory share buttons – urging you to share the content via email, Twitter, Facebook, Instapaper [...]

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Social media: a distraction or part of the new ‘work’?

May 29, 2011
Social media: a distraction or part of the new ‘work’?

It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those who spend time on Facebook or Twitter are usually considered wastrels or shirkers. Both these activities are seen as distractions – Facebook is perhaps lesser of the evil – it may be seen as a [...]

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Pepsi Refresh: failure of marketing or Social Media?

April 2, 2011
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Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.

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