Social Media

Social media: a distraction or part of the new ‘work’?

May 29, 2011

It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those who spend time on Facebook or Twitter are usually considered wastrels or shirkers. Both these activities are seen as distractions – Facebook is perhaps lesser of the evil – it may be seen as a [...]

1 comment Read the full article →

Pepsi Refresh: failure of marketing or Social Media?

April 2, 2011

Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.

7 comments Read the full article →

Who is best placed to handle Social Media for a brand?

March 20, 2011

Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive in his social media avatar and the other where an outsourced social media agency used inappropriate language on a brand’s Twitter feed. The former was a case of ‘in-house’ social media presence and the other [...]

14 comments Read the full article →

Listerine: shall we tweet about bad breath or plaque?

February 7, 2011

There was a nice little media innovation for Listerine the other day on Sunday Times. Without any unwieldy cut out, it managed to attract one’s attention, mainly because it had an idea. The reveal ad was about 100% oral protection, thus linking the ‘incomplete’ idea of the front page. The TVC brings out the same idea differently. [...]

2 comments Read the full article →

In Social Media, there is no ‘delete’ button

February 4, 2011

Setting up a Facebook fan page or a Twitter feed for a brand is the easy part. Figuring out a strategy and keeping the conversation going is the tough part. Even tougher is dealing with mistakes, even unintended ones. Kenneth Cole, the American clothing designer’s attempt at humour misfired. His attempt to link the turmoil [...]

3 comments Read the full article →

Buying Facebook ‘Likes’ and ‘Fans’: perils of bandwagon marketing

November 14, 2010

There was a Twitter conversation recently about the practice of buying Facebook ‘Fans’ and ‘Likes’. Apparently the way it works is that a firm guarantees a brand that it will acquire a certain number of fans and likes on Facebook – for a price, of course. And there are firms in places like Indore which [...]

5 comments Read the full article →

Of Asian brands, social media and P Chidambaram

November 8, 2010

Apparently, in the UK, 83% of print ads and 61% of TV ads now feature a URL. The figure may not be that high in India, but a cursory glance at your regular newspaper or magazine in India would reveal that here too, a large number of ads sign off with a URL – either [...]

2 comments Read the full article →

← Previous Entries

Next Entries →