Pampers #alittlethankyou, #JaagoRe, Vitara and more: creative ideas of the week

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye the week ending 12th May, 2017: Pampers, Tata Tea, Red Label and more. Some of them may have been released earlier this month but… Continue reading Pampers #alittlethankyou, #JaagoRe, Vitara and more: creative ideas of the week

April Fools Day: Dear brands – don’t do it

It has become customary for brands to make hoax announcements around April Fool’s Day. Brands in the tech domain seem to do it regularly - Google has been doing this for 16 years now. The hoax seems like a natural fit for news brands too as all it takes is just another seemingly plausible article. Consumer brands… Continue reading April Fools Day: Dear brands – don’t do it