Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed with only a handful catching our attention. Here are a few which caught my eye this week: Nike's Breaking 2, Marks & Spencer's #SpendItWell and a few more. 1, Nike: Breaking… Continue reading Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Twitter hashtags: cooked up pulse

The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very often events which create a buzz in real life are reflected on Twitter too: live sports or entertainment events, natural disasters, big political events come to mind. So when we see… Continue reading Twitter hashtags: cooked up pulse

Twitter for customer service: look before you leap

Quick. What is the best way to get a brand's attention? Tweet something nasty about their product or service. This is what many of us believe for a variety of reasons: (a) it is true that when brands are publicly embarrassed, especially by 'influencers' they are shamed and feel the need to get into damage… Continue reading Twitter for customer service: look before you leap

Of celebrities and official handles on Twitter

Rahul Gandhi’s Twitter account has been set up finally. I say ‘set up’ because to me (going by the two tweets thus far) it seems to be a medium to broadcast his activities, views (maybe). Nothing wrong in that - several politicians, national leaders and other celebrities are known to have a social media team… Continue reading Of celebrities and official handles on Twitter

Twitter campaigns from brands: thoughts on the new ‘trend’

Of late, several Indian brands have created campaigns specifically on Twitter. An interesting aspect about it is such campaigns are finding favour from big, mainstream brands who traditionally rely largely on mass media for advertising. Social Media platforms like Twitter continue to find favour among media and retail brands for whom there is a natural… Continue reading Twitter campaigns from brands: thoughts on the new ‘trend’