While some have written off Yahoo’s ‘It’s You’ campaign as a flop, Nielsen Wire reports that while it may not have delivered an increase in unique audience, time spent on the property has gone up since the campaign broke. When we looked at the 4 week average running up to the campaign’s launch Yahoo’s homepage [...]
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Yahoo India has upped the ante on the search engine wars. Thankfully it is not limited to advertising. A new ad campaign, however great, without the platform of a genuine product differentiation is a waste. While Google is almost generic to search, Yahoo could be the default option for many. Personally speaking, I use Yahoo [...]
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