When I groggily opened today’s Times of India, I was pleasantly surprised to see an ad for the iPhone 3G, from Vodafone.
Advertising folks in the Gulf are celebrating their success at the Cannes 2008 too. Fortune Promoseven won a Gold in the Press category.
On the internet, when people can ‘rate’ anything from a DVD to a car, can CEO-ratings & Company-ratings be far behind? Glassdoor is a website that claims to provide 40,000 ‘worker reviews’ of some 9,800 companies around the world.
Came across this piece in AdAge talking about P&G’s strategy during trying times: scrimp & splurge. The world’s leading advertiser is aware that consumers are likely to tighten their belts during these inflationary times.
If you are a regular at Ads of the World, you may have come across a piece of Ambient work for a soft drink brand called ‘Anything Whatever’.
Ads portraying the evil of smoking have two target audience: the smoker and the awards jury. We all must have seen truck loads of ads urging people to quit smoking – but very few stick (pardon the pun) in our heads. Fewer still move the smoker to change his habit. Among the serious efforts, I would rank this. ADESF, a Brazilian association committed to conveying the effects of smoking was a Gold Winner in the…
A 3-ad series to promote Live Poker magazine. I am not a Poker fan but I am told that sometimes a player wins by means of bluff. So here’s a magazine that helps you bluff your way through anything. The concept depends on humour arising out of ‘achieving the impossible’ through bluffing. Agency: DDB, Paris Rest of the ads are here.
Saw the new Motorola E8 ad on YouTube and loved it. It continues from where it left off last – Abhishek grooving to music – his fans are going to drool all over again. The track is from the Tamil film ‘Gilli’. The E8 ROKR is equipped with a haptic controls, that makes the phone give you vibration feedback, whenever a key is pressed. The product feature is in-built into the script and it works…
The challenges faced by both mobile operators and mobile handset brands in India is unique: they need to address both the entry level user and the advanced user at the same time. Handsets that are priced at Rs.3000/- have a place and so do those that sell at Rs.30,000. Similarly, service providers need to attract entry level users with value-for-money package deals and increase ARPU with value added services. More on the handset strategies here.…
The print work from DDB South Africa for Energizer which won the Grand Prix in the Press category is simply brilliant. It provides a new twist to the ‘long lasting batteries’ promise of Energizer.