Here is a collection of random print ads that rely less on the copy but more on the visuals to tell a story. Most of them force the reader to think about what is said for a split second. And then the penny drops.
1. Al-Ain Desert Wildlife Park
If the animals are awake till late at night, it’s natural that they have to catch forty winks during the day.
2. Animal Planet
The wild life documentaries are so authentic that it’s like being animals video recording the action themselves.
3. Bosch cordless drill
‘Do you need a chordless drill?’ asks this ad for Bosch. Look closely at how the plates are arranged close to the plug point for answers.
4. LePetit Camembert
A self deprecating tone on the authentic smell of the Camembert.
5. Clima bicycle locks
Frankly, when I saw this campaign for the first time, I didn’t get it. Bit it’s won so many awards and splashed all over the ad blogs, that I got it after repeated viewing.
6. Club Med
‘It’s not where you go, it’s who you meet’, says this campaign for Club Med. It may be a generic proposition for all travel related services or cruises but the sheer beauty of the Art Direction makes it stunningly different.
Rest of the ads in the campaign are here.
7. Dettol Hand Sanitizer
This one captures the typical fears a mother has over what here children are up to and the need for a hand sanitizer.
Rest of the ads in the series are here.
8. Harvey Nichols Sale
One of the iconic campaigns from the consistently-good work for Harvey Nichols. Cat fight at it’s best.
9. Heinz Fries
One of the many executions of ‘hot’ ketchup from Heinz. Simple and compelling.
This is a great example of the beautiful integration of the product with the creative idea. Great Art.
11. John West
Simplicity at it’s best.
12. Kaya King Jumbo Peanuts
I laughed out loud when I saw this ad. Thanks to computers we can even make elephants do the Heimlich Manoeuvre.
13. Kilroy Travels
A great take on the what travel does to the world around us. Ironically from a travel agent.
A literal take on the ‘take a KitKat break’.
15. Land Rover
This may not be in the same exalted league as the classic ads for Land Rover, but fun nevertheless.
This is more of a tribute to the power of visual communication of a another brand, but nice visualization.
17. News 1
A funny take on the ‘as if you are there personally to witness news’. Done before by news & media channels but this is a new take.
The timeless promise of ‘looking younger than what you actually are’ brought alive in the camouflage your idea route.
One of the funniest print ads in this list. While the proposition may sound right for a TV commercial, it is beautifully brought alive in a telegraphic manner.
20. Pizza Hut
Another exaggeration route. A bit too subtle, perhaps?
Nice example of ‘hot’. Suspension of disbelief at its best.
22. Deep Blue
A category-code buster, as it were.
23. Rubik’s Cube
Brings out the addictive nature of Rubik’s Cube.
One of the truly ‘wow’ ideas in print in recent times. A great new visual perspective, beautifully capturing the nature of the game.
Forget the brilliant execution for a minute. Just the proposition ‘it’s what you would want’ is worthy of salute.
26. Sony – 1
Nice execution of ‘deceptively tiny’ idea.
27. Sony – 2
28. Tide – Angels
A bit stretched but a new perspective in a tough category.
Brilliant execution emanating from a detailed understanding of product features, I presume. Who went and found out the width of the scooter?
How can such a list be complete without Wonderbra?
Any comments or thoughts on this list? Part 2 coming soon, hopefully.