Awesome ambient idea for Coca-Cola’s Happiness Factory. A special vending machine was placed in a college campus dispensing Coke bottles and some happiness – surprise gifts like a pizza, more coke – all delivered by mystery human hands.
Via: Adland. Created by Definition6
One of those ‘I wish I had thought of it’ moments – brings alive the Open Happiness thought in a simple yet memorable way.
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This is truly a manifestation of what a great slogan “Have a Coke and a Smile” can produce. How many of those kids talked about coke for the rest of the week and posted videos on youtube?