Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 13th Oct, 2017. 1. Unif-400: a ‘romanocumentary’ Advertising from Thailand has set very high standards over the years. What sets them apart is that they are uniquely Thai […]
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 7th Oct, 2017. 1. UNIQLO: Skip Winter Ads which are a montage of visuals, set to a catchy jingle or music are quite common. One may say that […]
Every day we come across hundreds of commercial messages. Only a few of them are noticed and remembered. Here are a handful which caught my the week ending September 29th, 2017. Audi UK: Clowns I love ads which convey a clear consumer benefit based on a strong product feature, packaged through a compelling visual story […]
Among the many ads we see every day, only a few are noticed and remembered. Here are my picks of creative ads from last week: a clever print ad for L.L.Bean, a sculpture made of keys for IKEA…and more.
1. Amtrak: Break the Travel Quo One of my earliest lessons in advertising strategy was about correctly defining one’s competition: an amusement park’s competition isn’t necessarily another amusement park but other avenues of ‘fun’. Amtrak’s new campaign in the US promises a better way to travel as compared to air or road. The promise of […]
Subaru Crosstrek: welcome to the pack I am not an automobile fan myself (though I keenly follow the category advertising, especially in print) so I didn’t know that Subaru has a reputation for evoking loyalty in the US. It is said that casting dogs and babies in an ad is guaranteed to generate involvement in […]
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is: – content marketing is just a buzz phrase; it is essentially what was practiced in advertising forever – the practitioners of this discipline are bullshit artists who thrive on throwing jargon – most of what […]
1. IKEA Human Catalogue A critical piece of the IKEA marketing mix has been its catalogue. There have been several notable marketing activities centred around it over the years including outdoors which were pop stores, mobile app which uses augmented reality to bring alive the shopping experience, effective use of relevant social media platforms like […]