Advertising

Super Bowl: an advertising game played on social media

by bhatnaturally on February 5, 2012

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In February 2010, Pepsi decided not to advertise during the Super Bowl event. After 23 years of presence on the event, a big brand like Pepsi pulling out was a big deal. In 2010, Pepsi invested monies behind the ‘Pepsi Refresh Project’ that year. Other brands like FedEx have also pulled out of Super Bowl [...]

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Budweiser Flash Fans: the new advertising

by bhatnaturally on February 3, 2012

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What does one call this? Activation? Event? Flash mob? Whatever it is, this too exemplifies the new advertising [like this one?]. The actual event was staged inside a stadium in Canada, witnessed live by a few thousand fans. But thanks to the internet it travels globally, watched by a whole lot more people and I [...]

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Building BrandWealth: more than a coffee-table book

February 3, 2012
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The late Mr. Bal Mundkur founded Ulka in 1961 – he felt that there was a need for an Indian agency that would challenge the then agency stereotype. The agency, now known as DraftFCB Ulka completed 50 years in 2011. As part of the year-long celebrations [which included the launch of a book - Brand Building Advertising Concepts [...]

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More on the TOI-Hindu ad campaigns

February 1, 2012
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The common reaction to The Hindu’s ‘Stay ahead of the times’ campaign has been positive. The ads are seen as funny and as a right response to the ad war started by The Times of India in Chennai. I too liked the ads as they identified the right chink in TOI’s armor – of being [...]

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Of Ramesh, Suresh and advertising characters

January 29, 2012
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The quirky ‘Ramesh, Suresh’ characters are back not just on the TV screens but also through an YouTube channel. In an interesting use of the channel [another recent one being Airtel] we have a movie called, ‘The Date Fillum‘ in episodic form – the story can be taken forward by clicking on one of the [...]

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The Hindu stays ahead of The Times of India

January 25, 2012
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Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In my blog post I had noted: ‘the needless skin-show (not just in the city supplement) even in the mainline articles, the celebrity gossip in city supplements and the prominence given to ‘Page 3 culture’ you [...]

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Lurpak: wonderful and wise

January 14, 2012
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Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one of them. They first had ‘Saturday is breakfast day’, followed by ‘Kitchen Odyssey’. Common to both were outstanding production values and a mouth-watering visual feel – great food advertising. Their latest work for Lurpak Lightest [...]

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