Advertising

P&G best job is also the hardest job: tugging at heartstrings

April 18, 2012

P&G and Wieden + Kennedy have struck gold. Based on an universal insight that moms sacrifice a lot for the success of their children, they rolled out the ‘Thank You, Mom’ campaign in 2010. Instead of merely being a sponsorship of the Winter Olympics, P&G decided to sponsor the moms of Team USA athletes. The [...]

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ASICS ‘Stop At Never’: tried and tested route

April 16, 2012

Torture tests or laboratory tests are a tried and tested (no pun intended) way of demonstrating a product feature, usually that of toughness or durability. Samsonite did that ages ago with a chimp pouncing on the suitcase ; they are doing it now for one of their sub-brands with a car smashing into the luggage. [...]

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Weetabix ‘Daddy’s day out’: fuel for big ideas

April 14, 2012

In these days all kinds of communication ideas are fighting for our attention. And most of them try hard to innovate and be visible; augmented reality, activation stunts, shocking flash mobs and even Twitter feeds are the order of the day. In this scenario, the good old TV spot with a charming little story based [...]

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Flipkart delivers again

April 11, 2012

Making a sequel is no kids play. Ask the folks who made Jaws 2 & 3. In advertising too, once a successful campaign idea is created it is a tough act to follow it up in a ‘sequel’. Flipkart & Happy Creative Services (headed by the multi-talented @higheriyer) have done that with their latest set [...]

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Vodafone Internet is Fun: trouble with teasers

April 10, 2012

Product launches from Apple follow a pattern: Mac rumor sites, tech blogs and forums will first speculate on what the upcoming product will be all about. Then someone will post a link-bait article along with hazy pictures of the purportedly new product. Fans, anti-Apple brigade and trolls will all join in the fun. And then [...]

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Showcasing advertising history: who will bell the cat?

April 1, 2012

Talk to a newbie in advertising today and chances are that he or she will not know anything about famous advertising campaigns & personalities of the past. When I say past, I am not referring to campaigns of the 1940s but about campaigns that created history and successful brands over the last 2 decades. It’s [...]

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