Outdoor

Seen and noted: Hot Wheels outdoor

April 6, 2011

A handful of the ads you see on ad blogs like Ads of the World, evoke that ‘I wish I had thought of that’ reaction. Here’s one such Outdoor idea for Hot Wheels.

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Smart says no, Cannes judges say yes

June 23, 2010

At the Cannes 2010 Awards, the Outdoor Grand Prix was awarded jointly to Diesel’s ‘Be Stupid’ and an ambient idea for Andes beer. While the Andes beer relied on technology, the Diesel outdoor campaign was the traditional poster campaign. According to Adweek: Outdoor jury president Tay Guan Hin, Regional ECD of JWT Asia said, Diesel’s [...]

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Polo Snow Stamp: surprising, inexpensive – ambient at it’s best

June 23, 2010

Came across this ambient idea for Polo. In December 2009, when UK was covered in snow, the creative minds behind this campaign came up with a simple, yet show-stopping idea: imprint the Polo stamp on the white snow – leaving behind a replica of the actual mint. Cool. Agency: JWT, London Via: I Believe in [...]

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Seen and noted: King Kong 360 3D

June 9, 2010

The standout ambient idea in recent times, for me, is the one for King Kong 3D Experience. The show, created by Universal Studios and Peter Jackson will debut in Hollywood this summer. Agency: David&Goliath, USA Check out the TV spot here. The entire campaign seems to have a single, unified thought running through it. The [...]

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Coca-Cola Happiness Machine: created by humans

January 14, 2010

Awesome ambient idea for Coca-Cola’s Happiness Factory. A special vending machine was placed in a college campus dispensing Coke bottles and some happiness – surprise gifts like a pizza, more coke – all delivered by mystery human hands. Coke / Coca-Cola – The Happiness machine – (2010) 2:00 (USA) Via: Adland. Created by Definition6 One [...]

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Volkswagen Beetle: breaking clutter by being part of the clutter

December 29, 2009

In most Indian cities and small towns, billboards are part of the urban landscape. Over time, they have proliferated to become an eyesore. Several initiatives have been mounted to control & regulate the myriad hoardings in city centres. Cities like Chennai have banned hoardings outright. In this milieu, this hoarding for Volkswagen Beetle, turns this [...]

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Best of 2009 – 26 Outdoor campaigns of note

December 13, 2009

It’s already that time of the year – everyone will pull out their lists and countdowns. So why not revisit some of the better work coming out of advertising agencies, in 2009? Let’s start with a quick dekko of the Outdoor work that caught my fancy: 1. Aircel: this wasn’t an outdoor campaign but just [...]

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