Apple

Samsung and its advertising digs at Apple

by bhatnaturally on January 22, 2012

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So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature in the Samsung Galaxy S2 is the whip with which the Mac community is sought to be beaten. The earlier efforts were on similar lines [no pun intended] touting the bigger screen or some other [...]

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Of Apple, Android, Windows and brand evangelism: Part 2

by bhatnaturally on December 2, 2011

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Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs. Android debates nowadays. Given that Windows does not have a significant presence (yet?) it is understandable. While passion for the Apple brand goes back decades, the rapid rise of Android fanboyism (just over the last 3-4 [...]

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Nokia Lumia 800 ad: when product is not the hero

November 10, 2011
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Here’s a confession from an iPhone fan: the Nokia Lumia 800 seems impressive. I think it will help Nokia regain some of its lost sheen in the smartphone arena. While some have called it a refined N9, the reviews have mostly been positive. Aside from the unibody design, the tiled Windows Phone screen adds to [...]

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RIP Steve Jobs

October 6, 2011
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RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond business. It moved people. It inspired them. As just one among the millions of your fans, here’s a small thank you. I have never met you. Yet the news of your passing away moved me [...]

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iPhone 4S – trouble with brand expectations

October 5, 2011
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And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech blogs, general public and everyone in between. Of late, Apple product launches follow a similar pattern: speculation, more speculation and even speculation. All of which is ‘substantiated’ with hazy product shots from various factories of [...]

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Even more must-have iPad apps for kids

September 18, 2011
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Now that my 6-year old daughter has begun to recognize 3-letter words and is curious to know the spelling of any new word she comes across, I am hoping that she will pick up the habit of reading. Reading printed books, not the e-book kind. That hasn’t stopped me from helping her with some interactive [...]

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Samsung and Apple: tale of two approaches

September 8, 2011
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A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square foot, Apple ranked No.1 with sales of US$ 5626 (approx INR 258,000) per square foot. With that number, Apple is almost two times ahead of their closest competitor (Tiffany & Co), and almost five times [...]

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