Apple

Android experience of an Apple fan

July 31, 2011

My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98, ME, 2000 etc.) I found it far more elegant, trust worthy and classy. Yes, one had major compatibility issues when it came to file transfers, network sharing etc. I even bought a copy of DAVE [...]

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Apple Way of Marketing and the rest of us

June 20, 2011

Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and books. But the topic continues to fascinate tech & marketing pundits. Two aspects of Apple’s marketing – retail and advertising strategy were talked about in two recent articles. The Wall Street Journal wrote about the [...]

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Locationgate and the undue obsession with Apple

April 29, 2011

So Apple finally sent out an official response to the location-tracking controversy this week. For almost 10 days prior to that many have been getting their knickers in a twist over the location tracking system in iPhones & iPads. Sure, companies should not take undue advantage of a user’s personal information that it may gather. [...]

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Tablets, new media aggregators & newspapers

April 26, 2011

Tablets were proclaimed to be the saviours of the ailing newspaper & magazine industry in the US. Several newspapers and magazines have launched their iPad versions by now and not a single one has claimed success. Even the ‘designed for iPad from the ground up’ like The Daily hasn’t quite created the stir it was [...]

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Tablets and the flip side of advertising

April 20, 2011

Life was simple just a few years ago for the average ad guy. One had to create a print ad (adapt into a billboard design), produce a TV commercial and maybe a radio spot (if the TVspot has a jingle, even the radio spot is taken care of) and you were done – all 360 [...]

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iPad: influencing how kids play & learn

April 10, 2011

Tech and marketing pundits may provide a list of reasons for iPad’s success: creating a new market, it’s pricing, form factor, iOS, availability of Apps and so on. Another factor is its ease of use – especially with kids. You can see videos of 2.5 year olds playing comfortably with an iPad – sure, they [...]

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Twelevision for iPad: cool stuff from…an ad agency

April 3, 2011

Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.

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