Design

Dominos Pizza Boxes: why we joined advertising

March 20, 2011

No, don’t get me wrong. We didn’t join the business because agencies serve pizzas on working weekends. It’s because its in a way most fun you can have with your clothes on. Let me explain: agency is either asked to create (or has thought of this on their own) packaging for pizza boxes. It could [...]

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Seen and noted: Lee ‘Never Wasted’ bag

February 8, 2011

@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee. According to the Happy blog: We went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag – a bag that can be used and reused [...]

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Seen and noted: Subzero Ice Cream

November 22, 2010

Early on in my career I heard that advertising greats like Chris D’Rosario and Alok Nanda would make it a point to study all the category advertising – simply to avoid doing exactly what competition is doing. In several categories, there are the unwritten ‘category codes’ – there must be drool factor in food packaging [...]

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Design envy: London Olympics & IBM posters

October 9, 2010

A couple of design projects caught my eye of late. One is a set of posters designed by Alan Clarke, for the London Olympics. These aren’t ‘official’ posters for the event; but going by the official logo of London Olympics, you would wish they were. Rest of the posters are here. The other set of [...]

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Gap and the ‘not invented here’ syndrome

October 9, 2010

Seen the new Gap logo? Like it? Neither do I. Image Source: Brand New Gap has always been associated with that boxed logo, that elegant typeface – it was classy, iconic in a way. Yes, there will be people who hate the old logo too. As with most ‘heritage’ brands, change is always met with [...]

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Is your packaging ‘frustration free’?

September 19, 2010

I had to buy a new mouse for my wife’s laptop and ended up buying the Logitech Mini. At Rs.640/- (approx $14) it was a good bargain. And it looked pretty good, what with India tricolours and all. The problem started with the simple task of opening the pack. Frankly, I didn’t know where to [...]

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Christmas Imaginitol: creative formula for maximum relief

February 2, 2010

Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party invitation that was meant to serve as a new business tool too. According to the agency, initially the prospects were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation [...]

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