Digital

Seen and noted: Tata Steel

July 28, 2011
Seen and noted: Tata Steel

‘We also make steel‘ was an iconic campaign during my growing years in advertising. A 2003 article said that the company rode high on the effect of that commercial. And now comes a campaign that positions Tata Steel as a company built on strong values, captured nicely in the base line: ‘Values Stronger Than Steel’. [...]

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Old Spice: Fabio vs. Mustafa – buzz vs. sales?

July 28, 2011
Old Spice: Fabio vs. Mustafa – buzz vs. sales?

When I first saw the new set of Old Spice ads featuring Fabio, I was disappointed. As with movies, one always compares sequles to the original. In this case, Isaiah Mustafa was a hands-down winner, in my view. The Fabio ads were funny alright but lacked the certain something in execution – the Isaiah ones [...]

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Thoughts on Google+

July 6, 2011
Thoughts on Google+

This is not a review or a ‘future gaze’ of Google+ – tech experts and several bloggers have already already done that.  Nevertheless, herewith a few random observations. On the launch day of Google+ my Twitter timeline could be divided into two groups: those who gushed about Google+ and those who were non-plussed. My first [...]

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Holidays without Internet: brilliant use of Facebook Connect

May 31, 2011
Holidays without Internet: brilliant use of Facebook Connect

Remember the cute TV commercial for Switzerland Tourism – meant to convey that Switzerland is more than just mountains? It featured two lovable villagers who discover the hustle & bustle of the big city. They are now back in a fantastic video promo – Holidays Without Internet. It works like this: you watch a video [...]

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Social media: a distraction or part of the new ‘work’?

May 29, 2011
Social media: a distraction or part of the new ‘work’?

It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those who spend time on Facebook or Twitter are usually considered wastrels or shirkers. Both these activities are seen as distractions – Facebook is perhaps lesser of the evil – it may be seen as a [...]

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Of social media influence and Klout

May 23, 2011

Remember Technorati Ranks? Neither do I. However, a few years ago when blogging became popular, it was hot property. Nowadays, it doesn’t seem to have the kind of influence it once had. Like Technorati, several brands have attempted to become the gold standard in measuring online influence – Alexa for example. But no single brand [...]

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Fiat Street Evo: QR Code meets mobile meets brochure

May 10, 2011

The  fun part of the advertising business? There’s so much to learn every day -iIt doesn’t matter if one is a day old in the business or a decade old. Those were the thoughts when I came across this new mobile app – Fiat Street Evo. Instead of printing a brochure, the agency created a [...]

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