by bhatnaturally on June 6, 2010
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that followed set me thinking about what makes a cult brand and whether they happen by chance or can be consciously created. I have seen some books on this topic like ‘Power of Cult Branding‘ (haven’t [...]
by bhatnaturally on March 12, 2009
In client-agency meetings the issue of ‘branding’ crops up when it comes to planning a new commercial or dissecting an existing one. A major grouse among clients is that very often you recall an ad, but not the brand. Or attribute the ad to a competing brand. No arguments on the fact that all the [...]
