Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’…
Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that.…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
I updated my blog after nearly 3 weeks today. And have missed several deadlines on other writing commitments – one each for Financial Express and afaqs. It’s been bugging me for a while and I was determined to write something…anything, on my blog. While work and personal commitments have kept me busy (er..work has kept me busy earlier too), I used to average 2 posts a week. So why the slack? Reason No.1: distractions (been…
About 3 weeks ago I tweeted about the London Long Copy Challenge – the award to celebrate the artistry behind…
After a set of three teasers, HTC released the launch video of their new theme campaign, ‘Here’s To Change’. The…
Every week, I attempt to share clutter-breaking creative ads. Most ads are simply ignored – a fate worse than being…
Music: Here comes the Hotstepper – Evian remix by Yuksek Agency: BETC Directors: We are From LA Production team: Iconoclast…
The last ad of Guinness which made waves across the world was the basketball one. The choices we make reveal…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. The first…
This seems like a variation of ‘Caught in the wrong job?’ question of Monster. The execution is interesting.
So what advice do I give my daughter if she considers advertising as a career? I have enough time (about…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
The debate around work-life balance is not new. Essentially the emphasis is about not allowing one’s work priorities negatively impact…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
Just when you thought customizing your creative message to suit various media is tough enough here is news: there is…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
How often have we heard this: Brand Manager: ‘Hmm, market research indicates that our consumer’s don’t find our products cool.…
There could be 3 broad ‘levels’ in almost every department in an advertising agency: Directional, Supervisory and Execution. Each of…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
The next version of the iPhone operating system is going to be previewed tomorrow and the rumours (as usual) are…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…