Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad agency teams everywhere who manage to get their ads noticed and talked about. This week: outdoor ads from Disney+ ‘Hu Dis’ in Canada, a TVC for Oura Ring and more. Disney+ Canada: Hu Dis ‘New phone, who dis?’ was meme material a few years ago – slang for meaning “who is this?” used in the…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
It has been a year since the first rumours started about Apple launching a wearable device, most commonly speculated to…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…
The Facebook Brand Page has become de rigueur for virtually all brands today. Every brand seems to have one, irrespective…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
This seems like ‘made-for-awards’ – I haven’t seen it in local press – but you must applaud the idea behind the campaign. Amrutanjan’s nasal inhaler is positioned as relief that unclogs your world. The insight is bang on and the creative idea of ‘being underwater’ when suffering a nasal block strikes a chord. The execution is patchy across the ads but comes alive best in this execution. Agency: DDB Mudra, Bangalore, India Creative Director: Joono…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
Amidst a sea of mediocrity, the new commercial for Chocoliebe (Inspector Lobo) stands out. In fact, I have probably seen…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
My 3.5-year old daughter loves them. They leave her speechless for a good 30-seconds – a near impossible task in…
This week’s top picks include Out of Office replies (yes, you read that right) for Aviation Gin and other creative…
While it is believed that more than 90% of advertising is mediocre, the fact comes through loud and clear (literally)…
I am a big fan of magazines and my collection includes assorted issues of Life (1969 issues!), National Geographic, Wired…
I guess December is upon us. Nevertheless, here are a couple of refreshingly new creative takes. The first one is…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
Got an email from the folks the Apple Re-seller on Sep 10th about the availability of Snow Leopard. I saw…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…
A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over…
The general perception (and rightly so) is that an Apple laptop or dektop costs more than a Windows-based PC. Some…
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…