Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a stage in my career where I have ever been invited by major award shows to be a jury member. Of late, a few award shows have invited to be a part of their online jury where one is asked to rate award submissions on a few parameters. Based on this limited experience and general observations…
A montage of visuals – people smiling, working, climbing mountains. A soul-stirring jingle. These are the two ingredients of most…
Read this interesting post by George Parker, the vitriolic ad veteran and it struck a chord again. I have stopped…
Here’s a cute little commercial for Axe Body Wash from Argentina. The premise: if you use a woman’s beauty soap…
When it comes to media innovation, brainstorming at the agency generates several ideas that get shot down for logistical or…
Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the…
At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair.…
Did you all notice the link to Pulse Live, promoted on the live telecast of Indian Premier League? I think…
This is brilliant. The Pets4Pets Project invited little kids in Italy to imagine new social campaigns to help protect the…
Steve Jobs is considered a master presenter. Just watching the still images posted by the bloggers at WWDC confirmed this…
Save trees, save the panda and ‘smoking kills’ have been the common themes for public service ads. Even within’wildlife protection’…
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
This video put together by Neil Curtis is doing the round of tech & Apple blogs. It compresses the entire…
Interesting post from Tom Fishburne on the ‘tension of glocalization’ – the eternal tug of war between ‘global consistency and…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
A recent advert for Honda, ‘The other side’ caught the creative industry’s fancy for its clever use of technology in…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…