Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
While the TV commercials for Tourism Australia attempt to build an emotional connect, the work on static medium explains what ‘walkabout’ is all about. Each ad explains aspects of Australia’s diversity – beaches, galleries museums and national parks. What I liked about it was the way it explained the ‘transformation’ that happens after visiting Australia in the ‘Arrived’ and ‘Departed’ format. These ads have been produced in conjunction with DDB Worldwide, Tourism Australia’s new advertising…
I have been a big fan of the creative work from Latin American ad agencies. Most of the award winning…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
A new campaign from Wieden + Kennedy, London created for Lurpak, the dairy brand is urging consumers to devote Saturday…
The new TVC for IDEA does a good job of conveying the central thought – literacy for all. It has its share of melodrama but the portrayal of kids as kids, strikes a chord.
The App Store on iPhone and iPod Touch is simply addictive. I have enjoyed getting cool apps (mostly the free ones!) and transferring them to my iPod Touch. The entire process is simple and glitch free.
‘Solve Problems. Don’t build ideas’ is the advice given to startups. Makes eminent sense and that’s where foreign language translation…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Last week much of traditional media, marketing & advertising trade portals and of course, Twitter was abuzz with discussions on…
Contrary to popular belief, people don’t hate advertising. They hate annoying ads. But most of the time, people ignore ads.…
I came across a LinkedIn post linking to an article which called to question the importance of brand names for…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
Apple recently announced blow out Q4 2010 results: 91% growth in iPhone sales compared to SPLY, over 4mn iPads sold…
A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
OK, here’s one more attempt to convince the huddled masses about the superiority of the iPhone and why they should…
Apple has posted it’s Q4 results for Fiscal 2008 and has beaten the Street. Not just that, it has achieved…
SpaceNK is a chain of outlets whose avowed philosophy is: to source and offer a carefully edited selection of high…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…