Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter.…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. But not all have the arsenal available to Nike. The brand enjoys a halo built around a magical mix of…
When it comes to browsing Annual Awards books, I used to be as prolific as the creative guys. One Show…
First released in 2005, this ad for Bigpond Broadband, is considered a classic case study. It not only won many…
The benchmark ad for Chlormint is likely to be the paanwala ad, which introduced the line ‘Dobara mat poochna’. It…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
I don’t know why there is so much hoo-haa about the new Kurkure ad featuring Kareena Kapoor. It didn’t work…
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams…
Pitching is part of agency business. And all agencies are fully aware of the pitfalls and speculative nature of a…
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
India has never been an important market for Apple. During the early ’90s when I was fresh in the advertising…
I shared an image of the Average Selling price of major smartphone brands (as reported in a Mashable article) on…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at…
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.