Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
Samsung’s inward looking strategy is what drives the brand’s efforts in product development and marketing. The Samsung Gear is a case in point.
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
I remember the late Indian advertising legend, Mr. Ravi Gupta say that 50% of the credit for good advertising should…
The unexpected nature of lottery tickets – the ability to transform the lives of even the most ordinary folks has been a favourite theme of Lottery Brands. I remember seeing a print ad for Lotto in a One Show or D&AD mag: visual of a beer-bellied, unkempt bloke in a vest watching TV in what looks like a palace. The tag line ‘Hey, you never know’ completed the loop in your head. Here is another…
‘It’s got a Zara store!’. A 20-something friend of mine said excitedly, referring to the newly opened Phoenix Market City…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
The number of Apps on the iTunes App Store was touted as an advantage over other ‘market places’ like Google…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
The breed that parties often is a special one. They are nocturnal animals, loving late nights, party & pub hopping,…
Where Five Print Magazines Are Finding Revenue http://tr.im/x057 # Upcoming Apple tablet is No. 1 priority of Steve Jobs http://tr.im/x3y8…
Harvey Nichols. Land Rover. Braun. Ads for global brands such as these have been regulars at top notch creative awards…
The role of an account executive has been a butt of jokes for decades. At best, it is seen as…
Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
The good folks at Smoking Apples – the most rocking Apple blog this side of the equator – have posted…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
For the uninitiated, one of the things Steve Jobs is known for is his ability to make awesome presentations. His…