The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
My 3.5-year old daughter loves them. They leave her speechless for a good 30-seconds – a near impossible task in itself. They are the toast of the blogosphere and media with everyone going ga-ga over them. Deservingly so. The official fan club of ZooZoos at Facebook has over 140,000 fans. It’s videos are the most subscribed this month at YouTube. They even got them live on the IPL cricket telecast. There must be at least…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
In 1899, the U.S. Patent Office commissioner stated that everything that can be invented has been invented. Thomas Edison, who…
The Vikatan Group, a renowned Tamil publication group has launched an entertainment magazine called Timepass. The ad tells the story…
Every week I attempt to share a curated list of creative ads. This week, the best ads in my book…
The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up…
Over the last few days, many enterprises and brands have put out branded communication in support of what has come…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
Nokia announced their own App Store, which will be first seen in their N97 model – it will be available…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
The role of an account executive has been a butt of jokes for decades. At best, it is seen as…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…
I tried installing Office 2013 on a Dell PC running Windows 8. The installation was not smooth, an an error…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…