Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up to spend millions during Super Bowl. According to reports, a single 30-second ad can cost $10MN (INR 80CR+) just for…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
The dictionary defines ageism as ‘prejudice or discrimination on the grounds of a person’s age’. At work, it usually manifests…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she…
If you live in India, you could not have missed the ‘topical’ ads from brands with an Independence Day message. Virtually all brands – from bathroom fittings to durables, Chinese & Korean brands included carried out an ad linked to the day. As Brand Equity pointed out, ‘Independence Day brings out the worst in brands’. I can’t fathom the ROI brand teams expect or track out of such activities. A simple, ‘how does this advert…
Referring to the hype and global media attention for the launch of Samsung S4 in New York, Fortune magazine’s Apple…
The Indian Premier League has provided fodder for news channels, tabloids, cricket pundits and even Account Planners & Advertising Gurus.…
The Inspiration Room: Daily writes about two new TV spots on air in Australia promoting summer cricket rivalry between Australia,…
My daughter, all of 4.5 years old seems to have artistic tendencies. She and I squabble over who gets to…
A new campaign for Axe Peace, an upcoming range from Axe is out. The central idea seems to arise from…
A three-ad series created by Rakeysh Om Prakash Mehra, starring Aamir Khan urges consumers to think before they vote. But…
Much excited about the launch of Snow Leopard on Aug 28th, I attempted a pre-order from Amazon, only to be…
TV commercials where the product’s attribute or benefit are built into the core of the script are usually stand outs.…
And John Lewis does it again with their Christmas advert. It is yet another tugging-at-your-heartstrings story – this time, of…
The ads for lingerie brands on Indian print media pretty much look the same. One can easily replace the logo…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
As an Apple fan, what Blackberry is doing in India in marketing terms, makes me jealous. While Blackberry has pretty…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
Ads spoofing other ads are fun. But they can be a double-edged sword of sorts. It cannot be so close…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor…
The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…