Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time,…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of craft in the business, driven largely by the advent of ‘digital’ and technology – a common grouse from senior ad agency folk. The points made were spot on. My theory is that creativity lost its way during the digital boom years. Almost overnight, online software meant anybody could create their own layouts. Our clients decided…
‘What is the insight?’ That’s a question many an AE and Planner have dreaded being asked by the Creative Director,…
Correct me if I am wrong, but I get the feeling that blogs related to Indian advertising & marketing are…
This is brilliant. The Pets4Pets Project invited little kids in Italy to imagine new social campaigns to help protect the…
Among the winning entries from Cannes, there’s one campaign which is a complete stand out for me. The beauty of…
The Mac App Store was launched, without the usual fanfare of an Apple launch. The Mac blogs have said positive…
I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is a challenging…
For the past few weeks or so brands have attempted to create communication with the crisis triggered by COVID-19 outbreak…
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a…
A staff writer of The Unofficial Apple Weblog chronicles his dad’s experience of switching to a Mac. The set up:…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
One of the pet pastimes of the tech world, bloggers and Wall Street seems to be predicting Apple’s next move.…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…