Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…
Blackberry 10 takes a contra approach to showcasing a mobile phone’s features by not showcasing them. Mobile phone advertising was…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.With…
‘Two is better than one’ is not a new concept in advertising – we’ve seen it in financial products, health beverages et al. But this one stands out in execution and the strong fit with the product – a hybrid car from Toyota Australia. Agency: Saatchi & Saatchi, Australia Apparently, the film was shot in one take. And required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Magazine design and advertising in magazines have more or less remained the same for decades now. There may have been…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising).…
My daughter, all of 4.5 years old seems to have artistic tendencies. She and I squabble over who gets to…
Lovely set of ads for Libero Football magazine. The concept: ‘If they explain it to you with football, you get…
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to…
We come across hundred of commercial messages in a day and only a handful are noticed. A visual delight for…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…
In 1899, the U.S. Patent Office commissioner stated that everything that can be invented has been invented. Thomas Edison, who…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of…
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…
Recently I came across a post on LinkedIn which listed key ‘differences’ between branding and marketing. The post got a…
Came across this article at The Unofficial Apple Weblog: one of the bloggers bought a Macbook Pro last week. And…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…