Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
The Indian mobile handset brand Micromax took everyone by surprise by signing up Hollywood star Hugh Jackman as its brand…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively?…
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
A comment made by Alok Goel, MD at SAIF Partners struck a chord in me. While talking about startups and…
This campaign for Lenor Fabric Softener will rank as one of the most striking campaigns of this year. Agency: Grey, Lima, Peru One might say that this is ‘category sell’ and the benefit is true of all fabric softeners. But the execution is clutter-breaking and evokes that ‘aha!’ reaction in you. It is doing the rounds of ad blogs which typically share the same set of work. The quality of work varies and its a…
Nokia announced their own App Store, which will be first seen in their N97 model – it will be available…
More than the iPhone itself, the App Store is a bigger ‘game changing idea’. By allowing third party developers to…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed…
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams…
If you have heard the term viral marketing, you must have seen the Cadbury’s Gorilla advert. The sequel to this…
@sansip sent me some vintage Indian print ads. I vaguely recall seeing the Savage , Avis and the Prudent ads.…
I don’t watch much TV and hence my source of new ad campaigns (at least in India) is from online…
Lovely spot to promote a Monday-only promo at Starbucks, UK. Agency: BBDO; Production: Brand New School Always nice when the agency…
AdAge Digital reports that Dockers is set to launch an iPhone experience – no, not an App but an ad.…
Earlier this week I wrote about how advertising creative calls for special talent, even while creativity is all around us.…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…
In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others’ idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind – driven by an idea and made better through craft.
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
SpaceNK is a chain of outlets whose avowed philosophy is: to source and offer a carefully edited selection of high…
Tech2 claims that Vodafone India will launch the iPhone 3G on Aug 18. Pricing and ‘other essentials’ are unknown. No official word from Apple yet.
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…