Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
For most PC users, this could mean nothing. But I have always been fascinated by the beauty of icons used in Apple. Almost all of them (specially the Apple designed ones have visual story to tell and each time you look at them you are likely to find a new element or nuance. The attention to detail is sometimes seen to be believed. For example, the TextEdit icons looks like any other but it actually…
A new commercial for Nissan Leaf – the electric car from the USA is likely to make the rounds of…
In a post titled ‘Technology is wrecking the advertising industry’, Mike Harris of 180LA rues the fact that many clients…
1. McDonalds: the door ‘Irresistible taste’ is a common platform in food advertising. The proposition has lent itself to variations…
A common communication theme with TV channels, news magazines & dailies – ‘coverage so good, it’s like being there’. A…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
‘Have you had your Weetabix?’ was a classic ad slogan. I remember seeing several wonderful ads with that tag line…
A few years ago, Philips embarked on a global corporate image campaign with the tag line ‘Sense and sensibility’. It…
Almost 90% of ads are ignored. That’s a fate worse than ads being disliked – in which case, at least…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
Just when you thought customizing your creative message to suit various media is tough enough here is news: there is…
When the economic sentiment is gloomy, marketing efforts to package the iPod as an ideal corporate gift will not be…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
Microsoft has released a fresh salvo against Macs. This time around they have taken banners on The New York Times…
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…