Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. Rustomjee: breaking category codes Think of a real estate brand ad and you cannot escape the imager of a tall building and claims on technical specifications of the project. One…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
Last month, viewers in UK were shown teaser messages of people promising that they will be watching their own heart attack. The teaser ads were from the British Heart Foundation which wanted to communicate the symptoms of heart attack and the steps that need to taken in that situation. The big idea was a two-minute film that demonstrated the effects of a heart attack. This was dubbed as two minutes which could save your life.…
Am not too sure if a ‘second hand book sale’ was rebranded as ‘Hardly Used Books’ to accommodate this creative…
Here’s a car ad that’s different from the usual stuff in the category. Volkswagen Canada is promoting its TDI Clean…
Hilarious spot for Vigorsol Air Action Xtreme chewing gum. Exaggeration is at the heart of confectionery advertising as they have…
Early on in my career I heard that advertising greats like Chris D’Rosario and Alok Nanda would make it a…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
An interesting article here about the much acclaimed ‘Voyeur’ work for HBO, created by BBDO, New York.
Telstra Australia has released a new campaign urging people to call their mums. Mums? It’s an interesting ploy to increase…
You thought the oldies (ahem) haven’t a clue about blogging? And that they are scared of technology and new media?…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in…
Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Apple is said to…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…