Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
Quite liked this new commercial for Gatorade Tiger Focus, which is part of a new ‘Woods of Wisdom’ campaign, created by TBWA/Chiat Day. Since the formulation contains theanine (which aids in concentration), the drink is pitched as one that helps focus. I recall working on this category briefly ages ago and the category codes were all about high voltage action – one of the popular commercials for Lucozade featured Laura Croft in an animated action…
Much has been written about the Cadbury’s Payday campaign. It’s got the advertising & marketing community talking and most of…
Christmas ads from big UK retail brands get global attention. This week I came across enjoyable Christmas-themed ads from Sweden…
The first job of advertising is to get noticed. If not noticed, everything else (engagement, sharing, ‘conversation’ etc.,) is academic.…
Where Five Print Magazines Are Finding Revenue http://tr.im/x057 # Upcoming Apple tablet is No. 1 priority of Steve Jobs http://tr.im/x3y8…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to…
Great stuff. Says it all without saying a word. Agency: Publicis, New York Sure to strike a chord with those…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
The breed that parties often is a special one. They are nocturnal animals, loving late nights, party & pub hopping,…
Interesting developments in the snack world – an international company with a distinctly Indian brand name, Kurkure, recently went desi.…
Every week I attempt to share a compilation of creative ads and occasionally some commentary on the business of advertising.…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
Came across these set of posters for Formula 1 Racing this year. The posters highlight the venue in some form. Design envy strikes.
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
The top 10 paid iPhone applications at the iTunes India store (at the time of writing) include action games, radio…
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.