Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
The 2nd installment of the Seinfeld-Gates series for Microsoft Windows is out. This one may still get a reaction like, ‘What’s going on?’ but has a lot more funny moments than the first one. Caution: the video is 4-odd minutes long and is a 10-MB file. The basic plot line: Bill and Jerry live with a family to get in touch with “real people.” This ad too may be trashed by a lot of people.…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I guess folks outside of advertising – also known as consumers, have come to accept that advertising exaggerates. Hyperbole is…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…
This week’s top picks include Out of Office replies (yes, you read that right) for Aviation Gin and other creative…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
Apple’s retail strategy (outside India) is generally deemed a huge success. According to a 2007 report, Apple’s US stores generated…
Coca Cola Schweppes released this ad this month in The Times, UK and had to withdraw it soon. The reason:…
It has been a year since the first rumours started about Apple launching a wearable device, most commonly speculated to…
Verizon has released a teaser for it’s upcoming Droid phone and seems to have touched a raw nerve among iPhone…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
As an unofficial Mac evangelist, I was happy to come across a Apple Chipmunks, an Indian site that is dedicated…
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can…