The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
The role of an account executive has been a butt of jokes for decades. At best, it is seen as…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
A compilation of ads that showcase cool advertising photography. Drool-worthy.
There is a minor debate going on in the Blogosphere about a recent set of ads from Salesgenie.com, which appeared…
VIP Luggage has signed on Shahid Kapoor and a couple of new commercials are on air. The last campaign from…
Pink and blue. Barbie dolls and construction sets. The difference is forced on kids right from the time they are…
The new TVC for IDEA does a good job of conveying the central thought – literacy for all. It has its share of melodrama but the portrayal of kids as kids, strikes a chord.
As you are probably aware, the voting for The Indibloggies Awards are on. This blog has been nominated under the…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
First rule of advertising? Noticeability. If your ad isn’t clutter breaking, making people to sit up and take notice, it…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…
The entire world looked forward to it. More than a billion people watched it live on television. Almost everyone saw…
At an international conference for packaging earlier this year, KIAN Brand Agency of Moscow undertook an interesting project. The project…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
Just when you thought customizing your creative message to suit various media is tough enough here is news: there is…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
The tech world and the digital space is abuzz with Steve Jobs’ announcement to take medical leave until June this…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…