Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
Finally a QR code done right. Her’s an interactive print campaign from Brazil. Scanning the QR code doesn’t simply lead to a mobile website. Nice. Agency: ageisobar, São Paulo, Brazil. Via.
Goafest is likely to be a dull affair this year, with some leading ad agencies opting out. Industry observers and…
Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers…
If you happen to be in Bangalore, one way of you getting to know about the Theatre for Children event…
The film-like advertising for Ponds is on to its third installment. Not surprisingly the response to it is mixed – at least among my friends it is seen as bizarre. I for one, think it is ground breaking and deserves kudos.
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
Businessweek reports that Dove improved the appearance of some of the models in its ‘Real Beauty’ campaign. Pascal Dangin, a…
In 1982, when Levis was planning to launch their Black Denim, they got BBH to create a poster. It was…
Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate…
While chatting with a senior advertising professional (the erudite kind, who commands a lot of respect and whom I look…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
The top 10 paid iPhone applications at the iTunes India store (at the time of writing) include action games, radio…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
A couple of design projects caught my eye of late. One is a set of posters designed by Alan Clarke,…
Bournvita, is a malted health drink aimed at growing children. In India, mothers of such children have been its core…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
Micromax has clearly embarked on an image makeover. It is attempting to shed the image of a ‘cheap, Chinese knock-off’…
An update on my Nokia phone installed Nokia Music and along with it the Nokia Music Store (no Mac support…
The iPhone 3GS was supposed to launch in India on Aug 9th, as announced by Phil Schiller during his Keynote…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…