Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a collection of clutter-breaking ads for years now. This week: ads from Uber Eats, Volvo, Delta and more. Uber Eats: Jim Courier If you are in advertising, there are some ideas which evoke the ‘wish I had thought of that’ feeling in you. Here’s one such: former professional tennis player, Jim Courier, is well…a courier for…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key…
Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one of them. They first had ‘Saturday is breakfast day’, followed by ‘Kitchen Odyssey’. Common to both were outstanding production values and a mouth-watering visual feel – great food advertising. Their latest work for Lurpak Lightest is equally mouth watering – albeit showcasing vegetables – justifying the ‘healthy doesn’t have to be humdrum’ claim. According to…
Loved the new ad for Haig Club whiskey. It has all the hallmarks of a premium lifestyle brand but none…
All that had to be said about Volkswagen India’s recent wrap around ad in the Times of India (‘shiver of…
‘Have you had your Weetabix?’ was a classic ad slogan. I remember seeing several wonderful ads with that tag line…
Word puns on names of cities have been done before in print campaigns. But this one from Expedia, UK stood…
Airtel Broadband service not up to speed http://bit.ly/d2yqb #airtel broadband # The Power of Analogy | Copyblogger http://tr.im/weGl # New…
In the fashion category, advertising is often the differentiator. Since genuine product differentiation is rare, the imagery around the brand…
This week I came across several compelling creative ads in outdoor and print mainly. The round up includes ‘The World’s…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
Referring to the hype and global media attention for the launch of Samsung S4 in New York, Fortune magazine’s Apple…
Apple’s retail strategy (outside India) is generally deemed a huge success. According to a 2007 report, Apple’s US stores generated…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…