Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in…
A new UK commercial for Oreo is doing the rounds of ad blogs. It is a continuation of the spot released earlier this year. What’s endearing about these spots (the Indian ones included) is that the kids act ‘naturally’. Most commercials featuring kids (not toddlers) usually lack this touch. And for folks outside UK, the oh-so-cute British accent always works. This ad is meant to introduce the snack pack – only the ending of the…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually…
Cashing in on a trend is nothing new to advertising agencies. Several notable (and not-so-notable) campaigns have used current events…
Unilever India recently took a road-block on the Star & Zee Networks for an entire day – all the ads…
The ‘product window’ – usually the most glossed over section in a TV script. Treated as the mandatory section after…
Commercial messages, TV spots, outdoor, web-only films, print ads… are everywhere, but only a handful are memorable. A round up…
I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of…
1. IKEA Human Catalogue A critical piece of the IKEA marketing mix has been its catalogue. There have been several…
News from Cannes Lions dominates the advertising world this time of the year. While ‘digital’ driven ideas get their fair…
When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement…
Samsung’s inward looking strategy is what drives the brand’s efforts in product development and marketing. The Samsung Gear is a case in point.
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
Millions love Google for its products which are part of everyday life: search, Gmail, YouTube, Chrome, Android phones and so…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
A staff writer of The Unofficial Apple Weblog chronicles his dad’s experience of switching to a Mac. The set up:…