Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For those who grew up on 70s rock or were in college during the 80s, the current crop of music would just be unfathomable noise. And I am sure the 70s music got a similar response from the previous generation. But there is one area where ‘those were the days’ can be said wistfully without any…
I missed my blog post last week but over the past few years I have attempted to share a compilation…
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…
Amidst the sea of ads, TV spots, hoardings and ambient ideas doing the rounds of ad blogs every day, some…
I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment…
OK, here’s one more attempt to convince the huddled masses about the superiority of the iPhone and why they should…
Much thought and effort goes into the Call for Entries ad for Creative Award Shows. Not as much as creating…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 11th March, 2016: Under Armour, Microsoft and more.
“Ninety percent of everything is crap” goes the adage known as Sturgeon’s Law. Same is true for advertising too. Breaking…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
A cool video on the eternal battle: Mac vs. PC. Caution: it’s a 12MB file. From Guy Kawasaki’s Twitter feed.…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…