Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog. The topic: ‘learning’ and age. (Aside: I thought Bullz-I’s description of its business was interesting – more on that later). Having reached the category of ‘old’ in advertising life, I could relate to the topic very much. When I joined advertising, there was an unwritten rule about experience: the more experienced you are, the bigger…
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
There’s something riveting, magical even about the good old TV spot. When done well, you marvel at the fact that…
As ideas go, this definitely is ‘wish I had thought of it’ variety. Here is Fisher-Price, a toy brand creating a film which captures the excitement and anticipation surrounding some of the first babies born around New Year’s day. What an awesome idea! The film showcases real parents hold their babies for the first time and speaking of what they wish for the babies. The idea is definitely touching and the timing is brilliant – we are all in the mood for ‘new beginnings’ still and such a film definitely strikes a chord.
I stumbled upon this ad for CSI, the popular TV series. TV show promos mostly take the montage route, where…
Of late, I have not spotted very many ad campaigns which I found to be compelling enough to share in…
As with everything that we consume in the form of media or entertainment – books, movies, news articles and music,…
Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads…
Motorola is set to announce their tablet device, based on the Android Honeycomb platform at the CES 2011. Their teaser…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to…
PC users have over time become familiar with some of the Mac Apps like QuickTime, iTunes. While those are both…
Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The…
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…