Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
Referring to the hype and global media attention for the launch of Samsung S4 in New York, Fortune magazine’s Apple…
The top 3 articles on why we love lists are : A list of reasons why our brain loves lists,…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
Us advertising folks laughed our guts out when the nice guys at Contract created the Goafest spot on Account Planners. Came across this at TechCrunch, that reminded me of more ‘societal truths’: “Key to the transition is the interactive two-way nature of the communication services of the Mesh and Google platforms. Google collects behavioral data from Gmail, Apps, and search, but increasingly the roundtrip between Gchat and Google Reader is producing the high value signals…
Mercedes-Benz: C-Class Cabriolet There’s something mesmerising about a Mercedes. A new spot for the brand has the same qualities -…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
A big benchmark of a good baseline is its ‘ownability’: can it easily work for the competitor? If the brand name is integrated into the base line it is that much more powerful.
Europe’s premier advertising awards – Epica announced its 2010 winners recently. While popular ads from South America & the Far…
The New York Times had a great piece last week about Apple’s advertising success, compared to Microsoft. Among the blog…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few compelling creative…
Social Media addiction is a modern ‘ailment’ for which many have found self-medication in the form of detox. It is…
A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity.…
While I try to make a compilation of smart creative ideas I come across every week, one doesn’t always get…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
I promise not to inflict on you, dear reader any more of my stories on the yellow-tinted-Macbook. Unless of course…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
The next killer app for the iPhone could very well come from Bangalore, according to this report. iFlirt, is an…
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’…
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…