Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
Loved the campaign idea and the execution. The The International Food and Beverage Creative Excellence Awards (FAB Awards) 2013 is here and a campaign to promote the awards is doing the rounds of ad blogs. Agency: WCRS It seems right at so many levels: ‘worth the fight’ could be applicable to all good advertising – not just the FAB Awards. And the execution is spot on – relevant for the category since it features well…
I missed my blog post last week but over the past few years I have attempted to share a compilation…
Every week I attempt to share a compilation of clutter-breaking creative ads. It is a small gesture to show my…
A campaign for Omax wide-angle lens created by Publicis India did the rounds of ad blogs recrntly. Undoubtedly, the ads…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because…
The cheeky (and eminently extendable ) ‘probably the best beer in the world’ line of Carlsberg gets a new twist.…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
Alcoholic beverages are one of the most visible categories in advertising. The vast range of appeal – from humor (beers)…
Though I have never used a Sharpie, its embedded in my head as one among the many ‘quintessentially American’ brands.…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
It’s here – a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that its is the first such device for Mac users.
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
As an unofficial Mac evangelist, I was happy to come across a Apple Chipmunks, an Indian site that is dedicated…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…