Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing -…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
Some ads set you thinking long after you have glanced and digested the message. A new for campaign for a New York book shop, Book Culture is doing the rounds of ad blogs. The ad gets your attention with intriguing visuals alright but what holds your attention and sets you thinking is the central idea: Imagination got there first. The ads show case books, whose themes were precursors to major global event years after the…
When it comes to browsing Annual Awards books, I used to be as prolific as the creative guys. One Show…
I remember seeing this ad for Penn Tennis Balls, in an ad agency conference room some 20 years ago. It…
Happened to see this new commercial for Ford IKON on the net (increasingly that’s where I am discovering new commercials!).…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
Some have called it a ‘new low’: Apple apologising to its customers. And what’s more, recommending competitor’s products, albeit as…
Tech and marketing pundits may provide a list of reasons for iPad’s success: creating a new market, it’s pricing, form…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is…
There was this old joke about how if you search for ‘world peace’ on the Internet you are likely to…
‘How many ads do you recall from today’s newspaper?’ used to be a standard question in ad agency presentations when…
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…
Much has been written about how the iPad is likely to revolutionize the publishing industry. I have tried out the…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
It’s common for celebrities and statesmen to evoke feelings of adulation from the public. We all have our role models…
The blogosphere is abuzz again with the impending launch of an ‘improved, 3G version’ of the iPhone. The extent to…
Mention ‘iPhone 4’ now to anyone and chances are the response will be ‘faulty phone’. Apple’s detractors have always perceived…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
The App Store on iPhone and iPod Touch is simply addictive. I have enjoyed getting cool apps (mostly the free ones!) and transferring them to my iPod Touch. The entire process is simple and glitch free.
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…