Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 15th April, 2016: Snickers, HelloFlo and more. Snickers: wrapper It takes a bold, confident brand to approve such an idea: in which advertised brand is made to look like competing brands in terms of pack graphics. Of…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
My daily browsing routine includes surfing through creative showcase blogs – those that display creative work from across the world.…
‘Where have all the young men (and women) gone?’ asked a thought-provoking blog post from Babita Baruah. Going by the…
Marketing colas must be one of the toughest jobs in the world. This advertising-dependent category has nothing much to write…
Among the sea of ads that one sees on creative showcase sites on the web, a handful catch your eye.…
Like many others, I have great respect for David Droga. I admire Droga5 for their work. I believe that while many big agencies…
The most memorable thing from last year’s advertising for Indian Cricket League must be ‘Jujubi’, the parting shot in the…
Top 40 Real Men of Genius Spots. Awesome! Never knew that these radio spots were set to video! http://tr.im/r0Kl #creativeads…
Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads…
When the economic sentiment is gloomy, marketing efforts to package the iPod as an ideal corporate gift will not be…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging…
The coverage in the online space for the ‘Indian Stretchable Time’ watch is doubly enjoyable because its a concept rooted…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
The iPhone 3G is likely to be double the price of what it is in the US – the 8GB version is likely to be priced between Rs 16,000 and 18,000, while the 16GB would cost around Rs 24,000 to Rs 28,000 here, Business Standard reports. I hope they are wrong.
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
The next version of the iPhone operating system is going to be previewed tomorrow and the rumours (as usual) are…
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…