Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.With…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
When its advertising awards, can controversy be far behind? In typical Times Group style, the furore over the Luxor ads hit the front pages. The ad which won a Grand Prix for Leo Burnett is actually a client of Lowe. The ad was released through an approval process from the Luxor marketing head who is no longer with the company. The report actually clarifies that the entry was legit, but ends with a quote from…
The Top Advertising Blogs in the world, as listed by Blogrank is based on 20 different factors. Here are the…
The British election outcome and Mother’s Day have provided fodder for some interesting topical ads in the UK and Australia.…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
An article of mine was published in the Brand Wagon section of Financial Express yesterday. It was a long over-due,…
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to…
There is a minor debate going on in the Blogosphere about a recent set of ads from Salesgenie.com, which appeared…
It’s not been a week of rich pickings when it came to clutter-breaking creative ads this week. My picks include…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…