Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
The ‘Thank You, Mom’ campaign by Procter & Gamble continues to tug at heartstrings with their latest version – in time for the 2012 London Olympics. What works for this campaign is not just the wonderful execution but the deep resonance the central idea has with both moms & kids. What’s more P&G demonstrates that they understand what it means to be a marketer in the new media age – they did not just stop…
Pepsi’s new ad featuring Dhoni has the hallmark of a popular ad. In fact, colleague of mine raved about it.…
There was an interesting article on Understanding Insights over at Campaign Planning blog run by John Drake. It is a…
My first reaction on seeing the new work on Frooti was, ‘Wow, here’s an interesting idea!’. Sometimes, interesting is also…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
During Trikaya Grey’s heydays their print ads used to be page-licking good. One such set of ads was for Carysil,…
Back in the days when advertising was about TV commercials, radio spots, print ads and brochures industrial products were categorised…
Amazing what lateral thinking can deliver. Here’s a campaign for Danone’s Bonafont from Brazil. Agency: Y&R, Sao Paulo, Brazil. Via: Ads…
Just as last week, there were some rich pickings in creative ads this week too. A refreshing new perspective on…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…
It was a mixed day for Apple yesterday. Thousands lined up to purchase the iPhone 3G, those that got their…
Got myself a Blackberry recently, triggered by two reasons: the seemingly endless wait for the iPhone 3GS India launch and…
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of…
Couple of ads for Windows suite of services on the PC, Internet & Mobile (Vista, Windows Live SkyDrive and Windows…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a…