Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
Turning one’s perceived weakness into a strength is a route adopted by several brands, in their advertising. Heritage brands which run the risk of being seen as ‘fuddy duddy’ could turn their experience and trust into an advantage. Post Shredded Wheat, an offering from Post Foods, LLC which began in 1895, has done just that with great elan. In a series of spots, written and crafted brilliantly by Ogilvy USA, it’s unchanged format for over…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
How do some brands seize the initiative? How do they take a leadership stance? I guess this is how. Brazil…
Google Phone Search has been launched in 2 more Indian cities (Mumbai & Bangalore). Using a ‘combination of advanced speech…
Remember the ‘Just passing by’ TV spot with its montage-style visuals and great copy? There was a similar one during…
Every week I attempt to share a few clutter-breaking creative ads. Occasionally, I comment on industry trends and topics. This…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies &…
Brandchannel has announced the results of the 2009 Brandjunkie Awards. Brands are rated on retail environment, packaging, their ability to…
The much-hyped ad campaign featuring Seinfeld is finally out. The first ad is an interaction between Bill Gates and Seinfeld…
The debate on the reason-why and effectiveness of parody ads can be seen in ad industry portals of late. Parody…
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
For most PC users, this could mean nothing. But I have always been fascinated by the beauty of icons used…
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs.…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it…
In 1899, the U.S. Patent Office commissioner stated that everything that can be invented has been invented. Thomas Edison, who…
There were a series of posters created by Noma Bar for IBM which made the rounds of ad blogs last…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…