Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
The debate on scam ads continues. Sreekant Khandekar, the editor of agencyfaqs has articulated his views extremely well. Clients too…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.
Every week, I curate a list of compelling creative ideas. Most of these are traditional adverts while some maybe great marketing ideas. This week, ads from Dream11 for India Premier League (IPL) 2024 and some creative marketing ideas from Tata Motors, among others. Dream 11: IPL 2024 The Indian Premier League is compared by many to the Super Bowl in terms of being a marquee advertising event. To an extent, the comparison is fair -…
Last year, DM9DDB gave us these wonderful interactive posters for Saxofunny, a sound production company. Scam or not, it was…
India is poised to become the smartphone hotspot with truck loads of players entering the fray. According to IDC, India…
When I joined advertising several years ago, Hovis Bread was almost always mentioned as one of the classics. In fact,…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
Call me paranoid, but I prefer that my 3-and-half-year old kid does not get addicted to TV. Watching some DVDs…
Businessweek reports that Dove improved the appearance of some of the models in its ‘Real Beauty’ campaign. Pascal Dangin, a…
Great casting and acting, especially from the mother. Agency: Ogilvy Production House: Curious Films The portrayal of unconditional love and…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
Its natural for beer brands to view the summer months as a great marketing opportunity. There was a time when…
One of my favourite awards shows, Epica Awards, is back with its 2014 winners. One of the reasons why I…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
The Reliance Group promoted iStore is running a promotion called Mac to College, in Bangalore. The promo entitles students for a 12% discount on Macbook or Macbook Pro. According to the iStore spokesperson,’many students’ are walking in. And they are not buying it because they can run Windows in it. They are buying it, ‘because its Apple’! Is the Apple halo finally dawning in India?
There’s hope for all Mac lovers in India. The low awareness, even lower preference for Apple in India, maybe a…
The iPhone 3GS was supposed to launch in India on Aug 9th, as announced by Phil Schiller during his Keynote…
Switch on FM radio in any Indian city (any city for that matter) and you are likely to be bombarded…
It is fairly well known that marketers and agencies consider hashtag trending (preferably No.1 in a geography) as a key…
The next killer app for the iPhone could very well come from Bangalore, according to this report. iFlirt, is an…
Apple posted its Q2 earnings yesterday with revenues at $8.16 billion, and profit of $1.21 billion. That’s a 15% jump…
I am a big fan of magazines and my collection includes assorted issues of Life (1969 issues!), National Geographic, Wired…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…