Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
The Facebook Brand Page has become de rigueur for virtually all brands today. Every brand seems to have one, irrespective…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…
I guess December is upon us. Nevertheless, here are a couple of refreshingly new creative takes. The first one is for Wildlife Reserves Singapore. The smile-inducing twist on excursions to such places being a ‘learning experience’ and the striking visual makes the ad stand out. The second one is for WWF – one of the favorite brands of the creative teams, especially towards December. Again, loved the visual depiction of what happens when you cut…
Let’s face it – celebrity gossip sells. We all love following celebrity news even if it is about the most…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
This is brilliant stuff for LEGO. For anyone who has owned and loved LEGO, this strikes a chord. While we…
Here’s a campaign for Samsung washing machines which won a Print Gold at the recently concluded Dubai Lynx awards. Agency:…
I have lived the life of a paying guest in Mumbai as a rookie in advertising many moons ago. Living…
Sweet little activation idea for Coca-Cola in Singapore. Nice fit with the brand promise of ‘Open Happiness’. Agency: Ogilvy As…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum…
Everyone’s an expert in advertising. Shove an ad under their nose and ask for an opinion and they will find…
Here is a collection of random print ads that rely less on the copy but more on the visuals to…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
Nokia’s N97 is set to be priced at around Rs.36k in India (approx. $750). The reaction, until now, is almost…
One would normally associate jaw-dropping post production work and computer graphics to moving pictures, thanks to a diet of Hollywood…
The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus…
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party…
It’s here – a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that its is the first such device for Mac users.
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
Of late, people writing to Steve Jobs have received a reply – mostly terse one liners. A personal reply from a CEO like Steve Jobs is a high and it provides for great publicity. Especially for tech blogs. The latest one is an email debate of sorts between Ryan Tate of Gawker and Steve Jobs. Steve Jobs delivered a ‘F$%^& you!’ statement to Gawker.
At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to…
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a…