Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time,…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
I find tourism campaigns fascinating. The basic principles of marketing communication (or any communication for that matter) are the same across product categories. They all need to persuade us humans to change mindset or trigger a behaviour. These principles are unlikely to change for another million years as they deal with basic human behaviour mostly – which hasn’t changed in a million years. However, tourism advertising is a bit different because the ‘product’ cannot be changed…
Cashing in on a trend is nothing new to advertising agencies. Several notable (and not-so-notable) campaigns have used current events…
Businessweek reports that Dove improved the appearance of some of the models in its ‘Real Beauty’ campaign. Pascal Dangin, a…
First rule of advertising: your ads must get noticed. Second rule: they must be relevant to the target audience. Third…
Agreed that static media communication from Pringles has by and large highlighted the unique shape of the product visually. They…
In 2007, the recurring theme of articles on Indian advertising scenario was: talent or the lack of it. The interviews…
One of the creative directors I had worked with many moons ago, insisted on watching all of the major competitive…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
Lays is on a marketing overdrive with their new Saif-Dhoni ad. I guess Bingo’s success both in terms of market…
A document that’s done the rounds of ad agencies is the one about the brief Michelangelo received (download the presentation…
“Did you get Idea’s ‘Keep Cricket Clean’ campaign”? asked @beastoftraal. Even on Twitter, there were rants about the campaign (well,…
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.
The New York Times had a great piece last week about Apple’s advertising success, compared to Microsoft. Among the blog…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Mac rumour sites and Apple blogs are agog with this piece of ‘news’. Image: Flickr According to 9to5mac, Apple’s ‘next…
The other day I was chatting with a friend of mine who could be labeled as the ideal target audience…
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad…