You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up to spend millions during Super Bowl. According to reports, a single 30-second ad can cost $10MN (INR 80CR+) just for…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads from Heineken, Lahori Zeera Snickers and more. Heineken: in real life A proactive idea pitched to The Heineken Company by Sohyeon Bang, Senior Art Director at Machine_ was implemented by the client. I loved the idea (”Heineken has always been about: connection, laughter, and good times since 1873′) and the simple, charming execution. In the…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
Got an email from the folks the Apple Re-seller on Sep 10th about the availability of Snow Leopard. I saw the mail only at around 9pm, yet made a call to their store at Forum Mall. I was told it is available. The next day I was all set to lob up at their store. Thankfully, I called before I left and was told that it was sold out. Hmm? They were courteous enough to…
In the current issue of Luerzer’s Archive, there is a print campaign for Listerine with a pretty arresting visual idea.…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the…
There have been several good campaigns on the ad blogs lately. The most memorable one for me has been this…
In my last week’s compilation, I missed out on a couple of charming Super Bowl spots, notably from Jeep and…
I like old-fashioned print advertising. Lines may be blurring between PR, outdoor, events and promotions nowadays, but good old print…
Season 2 of The Indian Premier League is yet to get a go ahead from the Indian Government, even for…
The key to success in benefit laddering is achieving a balance between the central feature (which is being exaggerated) and the stretched idea. The Ajinomto Stadium ad does it with aplomb.
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
In an attempt to counter Apple’s popular & effective ‘I’m a Mac’ series of ads, Microsoft has apparently signed on Jerry Seinfeld, reportedly for US$10mn.
There’s hope for all Mac lovers in India. The low awareness, even lower preference for Apple in India, maybe a…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
It has been a year since the first rumours started about Apple launching a wearable device, most commonly speculated to…
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
Competitive advertising is an age-old tactic by brand owners. The intent is to create preference for one’s own brand by showing competition in poor light. When is it effective? When a brand with its own positive equity and ‘fan following’ takes on a big brand in the domain. Things can go downhill when a strong brand reacts to a new entrant in the category. The reaction could be to a threat, real or imaginary.