Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to be digital natives with estimates ranging from 377 million to 407 million individuals. Reports indicate that this group has a…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
No discussion about the ‘new advertising’ is complete without someone uttering the word ‘conversations’ in the context of brands and…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
How much TV is too much TV for kids? What kind of programmes should they be allowed to watch? The CBeebies kind or the Chchota Bheem kind? Such questions have plagued urban parents for years. Yet most of us treat the TV as a baby sitter or a temporary reprieve from kids and their attention-seeking ways. Personally speaking, I attempt to control my daughter’s TV watching habits (but fail miserably, I guess) by restricting her to stuff…
Harvey Nichols has consistently produced great work over the years. Both DDB, London and Y&R, Dubai have come up with…
The ‘Should’ve gone to Specsavers’ theme continues with a new execution. For once, Gordon Ramsay is left speechless. The theme…
SpaceNK is a chain of outlets whose avowed philosophy is: to source and offer a carefully edited selection of high…
2020 has been a terrible year in many ways for us all. Amidst the chaos and turmoil caused by the…
Of late, ads from The Hindu have created a lot of buzz – the previous campaign took a stand against…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
Advertising was once described as ‘salesmanship in print’. Given the explosion in media choices, we may have to revise it…
Every week, I attempt share a compilation of clutter-breaking creative ads. This week, ads from Nationwide, Uber Taxi, Tasmania Tourism…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
As a parent, I can understand when people fret about keeping their kids occupied during the summer holidays. Typically, summer…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
The Reliance Group promoted iStore is running a promotion called Mac to College, in Bangalore. The promo entitles students for a 12% discount on Macbook or Macbook Pro. According to the iStore spokesperson,’many students’ are walking in. And they are not buying it because they can run Windows in it. They are buying it, ‘because its Apple’! Is the Apple halo finally dawning in India?
The number of Apps on the iTunes App Store was touted as an advantage over other ‘market places’ like Google…
Another sign of Hindi movies getting international marketing exposure – Chandni Chowk to China makes it to the Apple start…
Remember ‘ambient’ advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional…
The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…