Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
The challenges faced by both mobile operators and mobile handset brands in India is unique: they need to address both the entry level user and the advanced user at the same time. Handsets that are priced at Rs.3000/- have a place and so do those that sell at Rs.30,000. Similarly, service providers need to attract entry level users with value-for-money package deals and increase ARPU with value added services. More on the handset strategies here.…
Every week, I attempt to compile a list of select creative ads with caught my attention. Getting noticed amidst clutter…
News of Bajaj Auto exiting the scooter business is making the rounds of business newspapers today. The decision has been…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
A set of ads for ‘compartmentalized lunch boxes’ from @home are doing the rounds of ad blogs. Not sure if the…
A father is always making his baby into a little woman. And when she is a woman he turns her…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually…
Leo Burnett has an annual tradition of picking their Cannes Lions favourites. And they usually have a screening of their…
Lovely set of ads for Libero Football magazine. The concept: ‘If they explain it to you with football, you get…
The number of apps on the various app stores is a topic often discussed in tech blogs and even mainstream…
Apple posted its Q2 earnings yesterday with revenues at $8.16 billion, and profit of $1.21 billion. That’s a 15% jump…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
The best 7 minutes that you are likely to spend if making presentations (or suffering through them) is part of…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
Samsung’s inward looking strategy is what drives the brand’s efforts in product development and marketing. The Samsung Gear is a case in point.
In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’.…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
Tech2 claims that Vodafone India will launch the iPhone 3G on Aug 18. Pricing and ‘other essentials’ are unknown. No official word from Apple yet.
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…