A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I recently booked a flat in Bangalore, thanks to a scheme that called for a low down payment. EMIs were to kick in from nest year – from the time of possession. I got a rude shock when I received an SMS from ICICI Housing Finance (who financed this scheme) asking me to ensure that sufficient funds are in place for the EMIs.
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
Got an email from the folks the Apple Re-seller on Sep 10th about the availability of Snow Leopard. I saw…
Here’s a confession from an iPhone fan: the Nokia Lumia 800 seems impressive. I think it will help Nokia regain…
Let’s face it. While the FM Radio boom in India is a good thing, the side effects are the atrocious…
A vertical ad network is an aggregate of websites around a niche audience, served up to advertisers as one single interface. And as web habits evolve, even within a category audience will dig deeper and wider. In the days to come, such vertical ad networks will be a crucial part of online strategy for both advertisers and publishers.
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…
The CEO of Bombay Shaving Company got a lot of flak for his recent LinkedIn post where he advised youngsters…
I was watching a segment of a TV show on marketing & advertising and heard a global leader of a…
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
Reports say that people have begun to queue up for the iPhone 3G launch (on July 11 in the US) in New York – a good one week ahead! Nut cases. Or as Fake Steve Jobs would have said – frigtards.
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
Business Standard reports that Apple is likely to launch the iPhone in India by September this year. The report quotes…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
Apple made a whole of product announcements and showcased several videos at yesterday’s Keynote. Among the videos (reactions to iPhone…
There was a time when news was what we read in the papers about events which happened the previous day.…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…