Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
I was lost in my Macbook (as usual, as my wife would add) when I heard the audio track on the TV and turned. I was intrigued by the new sound (ah, new ad!) and went on to quite like the metaphor of ‘sprinter & long distance runner’. It was for the launch of the K-Series engines in Maruti Suzuki cars. Yes, a ‘this and that’ benefit is so common in advertising, especially automobile advertising…
Ask any smoker if the habit is harmful and you would get an affirmative answer. While the benefits of quitting…
This is great stuff. I had written earlier about the pre-release hype surrounding the new Honda commercial, ‘Difficult is worth…
Apple recently announced blow out Q4 2010 results: 91% growth in iPhone sales compared to SPLY, over 4mn iPads sold…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of…
I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment on the business…
Couldn’t stop thinking about this ever since I read the article at Campaign India and saw the ad. I have…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in…
Every week I attempt to share a few clutter-breaking creative ads. Occasionally, I comment on industry trends and topics. This…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
Mars Inc.’s ad for Twix is doing the round of ad blogs. Titled ‘Ideologies’ the idea seems to be sparked…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of…
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…
The number of Apps on the iTunes App Store was touted as an advantage over other ‘market places’ like Google…
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
Switch on FM radio in any Indian city (any city for that matter) and you are likely to be bombarded…