The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week ending 6th January 2017: Seagram’s new ads, spec work for Adidas and more. 1. Imperial Blue: men will be men One of the earliest ‘Men will be men’ ads – the one set in an office…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Imagine selling a TV script for a pension brand like this: ‘it is a montage of visuals where people from…
I like public service advertising which present a startling new fact or packages a known fact in a refreshingly new way. And if the public service ad asks for a simple, specific action, even better. That’s exactly what a new PSA on diabetes does. While we all know that many people suffer from diabetes, the new angle: people with type 2 diabetes could form the third-largest nation after China and India.
One-off ads – those linked to a particular occasion or event, usually present a creative opportunity. Typical examples would be…
Amidst the sea of ads, TV spots, hoardings and ambient ideas doing the rounds of ad blogs every day, some…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…
I attempt to share a compilation of clutter-breaking creative ads every week and opinions on industry topics. So it was…
My weekly pick of compelling creative ads includes an outdoor campaign from IKEA in the UK, a call from Samsonite…
BBC: Ronnie Corbett tribute Who says obituary ads can’t bring a smile? Here’s one from BBC paying tribute to Ronnie…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an…
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
Apple is reportedly in the process of setting up an internal ad agency. This development is seen as a result…
A cursory check about the search term ‘iPhone’ in India over the last 30 days, over at Google Insights for…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
OK, here’s one more attempt to convince the huddled masses about the superiority of the iPhone and why they should…
Got myself a Blackberry recently, triggered by two reasons: the seemingly endless wait for the iPhone 3GS India launch and…
Tech2 claims that Vodafone India will launch the iPhone 3G on Aug 18. Pricing and ‘other essentials’ are unknown. No official word from Apple yet.
Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that.…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…