Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
A LinkedIn alert about a contact becoming ‘National Head – Account Planning, Digital’ got me thinking and I asked this…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently. The headline may have been awkwardly phrased but the message was clear: marketers are increasing turning to ‘specialist’ social media or digital agencies for digital creative & execution and not to their traditional ad agency. The common reason attributed to this is that the traditional or mainline agency ‘does not get the new medium’. If…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few…
An article of mine was published in the Brand Wagon section of Financial Express yesterday. It was a long over-due,…
Dear 15% agency commission, nice knowing you. You have been abandoned by your own ilk. Do they have a better option? You tell me.
You thought the oldies (ahem) haven’t a clue about blogging? And that they are scared of technology and new media?…
Advertising industry portals announce and review new campaigns almost on a daily basis. Across hundreds of ads written about in…
Airtel Broadband service not up to speed http://bit.ly/d2yqb #airtel broadband # The Power of Analogy | Copyblogger http://tr.im/weGl # New…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is.…
Execution is 80% of the success ingredient – we’ve come across this maxim in our professional lives so often. In…
Over the years, ‘newspapers, periodicals and’ as a category has seen some memorable creative work – Veja (Dead vs Alive),…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
Much has already been written about the Ford-JWT India scam ads episode. Heads have rolled, tongues have wagged and a…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
As a parent, I can understand when people fret about keeping their kids occupied during the summer holidays. Typically, summer…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
Bournvita, is a malted health drink aimed at growing children. In India, mothers of such children have been its core…