Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
Brands have used Twitter to promote news (media brands fit in well here), handle complaints & service issues, sell products…
Imagine selling a TV script for a pension brand like this: ‘it is a montage of visuals where people from various walks of life sing aloud about their expectations from a retirement plan. And oh, it set to catchy music’. The magic is in the execution. As the production house, Nice Shirt Film explains: Only the brilliant Jesper Ericstam could make a pensions commercial this fun, weird and catchy. The many concerns of everyday Swedes…
We’ve all seen the T-Mobile Royal Wedding video which has become a viral hit with over 14mn views. Back home,…
Vodafone’s response to the Tata Docomo onslaught on one-second billing is a set of 30-seconders focused on the ability of…
Pampers is celebrating its 50th year with an initiative called Little Miracle Mission in the US. At the heart of…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
They say that the best adverts leave a little bit unsaid. Instead of spelling everything out and be boring it…
This one reminded me a wee bit of our own Cadbury’s Bournvita confidence series of ads. Fun to watch and…
Every week I attempt to publish a compilation of creative ads. Having worked in ad agencies for a long time,…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
The next killer app for the iPhone could very well come from Bangalore, according to this report. iFlirt, is an…
News is rolling in that Microsoft plans to drop Seinfeld from their advertising- after a long run of er…two weeks.…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
Microsoft has released a fresh salvo against Macs. This time around they have taken banners on The New York Times…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the…