Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
The Axe juggernaut rolls on. We’ve all seen the by-now-familiar Axe formula: girls can’t get their hands off you, thanks to Axe. They come through jungles, nibble at men or in markets where its called Lynx, they are even into air travel. They even put up with the typical male fantasies. Here comes a nice new twist with Axe’s Sharp Focus – an underarm spray. The TVC, being aired in Argentina, provides a new twist…
Like most premium international lifestyle or fashion magazines in India, the latest issue of Vogue too carries a truck load of…
It’s festive season in India and Diwali themed ads are everywhere. Several categories are natural fit for this season: fashion,…
This has nothing to do with advertising or business but I am compelled to write about it. There have been…
Quick, name 5 CSR initiatives from Indian corporates? Takes a while to make list? It could be partly because of…
Let’s face it. While the FM Radio boom in India is a good thing, the side effects are the atrocious…
Listening to radio spots on most FM channels in India is nothing less than torture. Most of the spots follow…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
Across most advertising categories, the winners in the ‘Outdoor’ or ‘Billboards’ category are not the traditional vinyl posters. What constitutes…
Quick. Name the car that owns the ‘safety’ platform? And the car that is strongly associated with ‘German engineering excellence’?…
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
I was watching a segment of a TV show on marketing & advertising and heard a global leader of a…
You guys been following Operation Chokehold? Let me fill you in quickly. Fake Steve Jobs (Dan lyons) wrote this amazing…
Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs.…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
So Samsung and Dell are betting big on India as a market for tablets. Samsung Galaxy Tab made a big…
The entire world looked forward to it. More than a billion people watched it live on television. Almost everyone saw…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…