Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…
While chatting with a marketing veteran recently, the discussion acquired a ‘those were the days’ ring, recounting some of the…
Brands have used Twitter to promote news (media brands fit in well here), handle complaints & service issues, sell products…
Blackberry 10 takes a contra approach to showcasing a mobile phone’s features by not showcasing them. Mobile phone advertising was…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
The recently concluded Chicago Marathon saw many brands being associated with it as sponsors. Nike’s efforts bubbled up on the social media platforms. I attempt to curate a list of such clutter-breaking work every week. Nike: Stairs A few months ago, Nike kicked up a storm on social media with their powerful ‘Winning isn’t for everyone’ campaign. In my view, it depicted the mindset of the top 1% of professional athletes worldwide realistically without demeaning…
Myntra, the Bangalore based e-commerce company launched a new TV campaign recently. Created by Happy Creative Services, the TVC ‘juxtaposes…
The special event to announce a new iPod Nanos, iPod Touch and an upgraded iTunes was held yesterday in San…
Increasingly, marketers are looking at non-traditional methods to reach out to consumers. Latest proof: P&G is launching a record label…
Now that my 6-year old daughter has begun to recognize 3-letter words and is curious to know the spelling of…
Tesco has launched a new campaign, Love Every Mouthful, highlighting its fresh food credentials. As the corporate blog explains: It’s our way…
In a post titled ‘Technology is wrecking the advertising industry’, Mike Harris of 180LA rues the fact that many clients…
I am one among the unfortunate lot who did not visit the Goafest’08. Sour grapes aside, I could not help…
Love at first sight. What a clever piece of work. Great to see creativity even for tactical announcers like these.…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
This video put together by Neil Curtis is doing the round of tech & Apple blogs. It compresses the entire…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on…
One of the pet pastimes of the tech world, bloggers and Wall Street seems to be predicting Apple’s next move.…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…