Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time…
Remember ‘ambient’ advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
Another new term has entered the new age marketing & advertising vocabulary: moment marketing. It is essentially topical advertising but…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
Call it coincidence: just as the BBH top brass is in India, I came across this article from AdAge about BBH diversifying into ‘brand invention’. Simply put, they have set up a company called Zag, whose mission is to ‘create’ its own brands and bring them to market with joint-venture partners. Cool, innit? The attempt is to identify consumer needs that aren’t fulfilled to potential. Example: there are people who like meat but don’t want…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…
This should settle the rumours about Steve Jobs’ health. Hmm…at least for another 5 days? Letter from Apple CEO Steve…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
Veteran journalist M J Akbar launched the Sunday Guardian (‘It’s a Know Brainer’) for the New Delhi market recently. Times…
A lot has changed in advertising & marketing over the last few years. Pundits will tell you about the marketer…
How do you show someone how it feels to listen to live Western Classical Music? A series of ads for…
The Indian Premier League has provided fodder for news channels, tabloids, cricket pundits and even Account Planners & Advertising Gurus.…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
Loved the simplicity, focus and mood of this commercial for McDonald’s fries. No, no debates here on junk food or…
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…
It’s official. Apple has sent out an invite to the Press on Jan 18th, via email. The invite, with a…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
I happened to see an article in ET about the iPhone launch in India. It promoted a toll-free Airtel number…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on…
‘Is comparative advertising dead?’ asked an article recently. The thrust of the argument was that: – product differentiation is dead…
This should settle the rumours about Steve Jobs’ health. Hmm…at least for another 5 days? Letter from Apple CEO Steve…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key…