The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter.…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
Titan Industries, known for its watch and jewellery brands, released an ad which evoked a polarised reaction on social media.…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
All that had to be said about Volkswagen India’s recent wrap around ad in the Times of India (‘shiver of excitement’) and the social media gaffe (not once but twice) has been said. Good reads here, here, here and here. Yes, Volkswagen should have apologised for the offending tweet and moved on. That would have made the brand come across as genuine, humble and human. Everyone makes mistakes, but to repeat the same mistake? I…
Nice spot from Wieden + Kennedy, London for Honda. In an interview to Creative Review, Chris Groom, one of the Creatives…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the…
‘When the world zigs, zag’ is a rather famous work philosophy of BBH. In travel, food, auto & fashion there…
The debate about the merits & de-merits of accessing social media networks in the office has been raging for a while. For an AE in a typical mainline, mass media dependent agency, it presents a unique dilemma.
I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
An update on my Nokia phone installed Nokia Music and along with it the Nokia Music Store (no Mac support…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
The expected announcement came: iPhone 3G will be faster (36% faster than Nokia N95 is the claim), cheaper ($200 for…
Procter & Gamble coined the phrase ‘First Moment of Truth’ (FMOT) referring to the consumer’s first exposure to the brand…
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to…
In mass media, stereotypes are everywhere. In movies – an Indian call-centre employee, the loud Sindhi, the perennially drunk mechanic…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
The vibes surrounding the Windows 7 launch seem to be all positive. The reviews have been good overall and the…