Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
Sometimes I wish Twitter had patented hashtags and charged brands for using them. Hashtags are everywhere – in Breaking News…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
There was a lovely post from @pellesjoenell (Executive Creative Director, BBH) over at the BBH-Labs blog: on Creative Direction vs. Creative Selection. The thrust of the post was that the real role of a Creative Director is so much more than a mere ‘selector’ of creative work: It’s a combination of three professions – a politician, a farmer and an assassin. That’s a fantastic description of a Creative Director’s role. In my view, what separates…
Just read the news report that Apple is planning to preview the next version of iPhone software – the iPhone…
Google Phone Search has been launched in 2 more Indian cities (Mumbai & Bangalore). Using a ‘combination of advanced speech…
Goafest, billed as India’s premier advertising event is in it’s 5th year. Yesterday was the official inauguration of this year’s event in Cavelossim Beach, Goa. This is my first time in Goafest (though I have attended the Ad Club Awards function when it was The Abbys in Mumbai) and was expecting ‘just a big party’ as it was labelled by those told me about previous years’ events. Herewith some impressions.
The Indian Premier League has provided fodder for news channels, tabloids, cricket pundits and even Account Planners & Advertising Gurus.…
According to Ad Age, an employee of the One Show inadvertently e-mailed a list of agencies that have entered the…
While Goafest 2010 is done, it’s seems to be far from dusted. Campaign India reports that four agencies could be…
The benefit of wide screen TVs have been dramatized in many ways – remember the TVC spoofing a Hindi movie…
The BSNL-Preity Zinta TV commercial must rank as one of the worst on TV – the one where Preity rejects a suitor because he does not have a BSNL landline. Groan. How do they even approve this kind of stuff?
We all love lists. That’s why many clickbait articles have that format offering ‘5 reasons’ or offering ’10 things’. During…
The dictionary defines ageism as ‘prejudice or discrimination on the grounds of a person’s age’. At work, it usually manifests…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I am a big fan of magazines and my collection includes assorted issues of Life (1969 issues!), National Geographic, Wired…
And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
This video put together by Neil Curtis is doing the round of tech & Apple blogs. It compresses the entire…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…