Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…
After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying…
There is one thing common to most international advertising awards, be it Cannes, Epica, London International Awards or Clio: great online coverage of the event. Even relatively recent awards like the Dubai Lynx awards has a great event website covering everything from speaker profiles, event schedules and most importantly, a creative showcase. The showcase especially, is a great way to catch up on the short listed and winning work. Sadly, India’s most premier advertising award…
A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity.…
The latest whipping boy of ad blogosphere is WPP’s Enfatico. Right from the time it was ‘Project Da Vinci’ it…
Dear BSNL, hope all is well with you. I hope I am not interrupting you during your lunch time (even…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I have come to admire and respect Fastrack for ‘walking the talk’ when it comes to appealing to the youth. Several brands in India are talking to the youth and in the process, talking down to them.
Came across this interesting campaign for Yellow™ New Zealand. The task: build a tree house restaurant using the Yellow Pages…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
John Lewis, the UK retail chain has unveiled its 2012 ad, titled ‘The Other Half’. It shows love story unfold across…
There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be…
Much has been written about how the iPad is likely to revolutionize the publishing industry. I have tried out the…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time…
It’s here – a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that its is the first such device for Mac users.
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
One aspect of Apple’s creativity – apart from it’s products of course, has been the way they handle their advertising.…
As a parent, I can understand when people fret about keeping their kids occupied during the summer holidays. Typically, summer…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
Reports say that people have begun to queue up for the iPhone 3G launch (on July 11 in the US) in New York – a good one week ahead! Nut cases. Or as Fake Steve Jobs would have said – frigtards.
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…