Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Ad industry veterans said recently in an interview that brands should ‘think apps and not ads’. I respect the two…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
Came across this print campaign for Mitsubishi Pajero, celebrating 30 years of its existence. Among cars this is surely one of the all-time great brands with a legendary reputation and respect. Quite liked the thought behind this campaign – linking its heritage and durability. The font reminded me of old Volvo print ad headlines though. Agency: Africa, São Paulo. Via: Luerzers Archive
By now you must have seen the familiar red & white hoardings of The Economist in India. It’s tagline ‘Interpret…
Christmas ads from big UK retail brands get global attention. This week I came across enjoyable Christmas-themed ads from Sweden…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
I have lived the life of a paying guest in Mumbai as a rookie in advertising many moons ago. Living…
The ‘G maane genius’ theme’s latest rendition features Aamir Khan & Darsheel of Taare Zameen Par fame. Together their mental…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of…
Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a…
I remember my first meeting with Ravi Gupta, the legendary chief of Trikaya Advertising. I was a fresher in the…
Every week, I attempt to share a compilation of creative ads. Occasionally some commentary on the business of advertising. This…
‘When the world zigs, zag’ is a rather famous work philosophy of BBH. In travel, food, auto & fashion there…
The role of an account executive has been a butt of jokes for decades. At best, it is seen as…
The good folks at Smoking Apples – the most rocking Apple blog this side of the equator – have posted…
Happened to stumble upon this outrageously cheesy ad for a new product from Microsoft: Songsmith – an application that helps…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square…
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
Sick of hearing terms like User Generated Content and viral videos? Here’s another unlikely brand that has jumped into the…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile…