Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. Rustomjee: breaking category codes Think of a real estate brand ad and you cannot escape the imager of a tall building and claims on technical specifications of the project. One…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
A majority of PC buyers in India would blindly go for a Windows PC. In metros where Apple has a presence through re-seller outlets, on-ground visibility and print campaigns, the chances of a potential PC buyer swooning over a Mac (mainly thanks to the looks) increases. But the biggest barrier is the price. In several Apple re-seller outlets I have hordes milling around the Macbooks and iMacs, playing around with Photo Booth, iTunes or iPhoto…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
During the course of a presentation at work, our Planning team had made interesting observations about the average woman in…
Interesting developments in the snack world – an international company with a distinctly Indian brand name, Kurkure, recently went desi.…
A 2006 print campaign for American Express is doing the rounds of ad blogs. This one, one of my favourite…
At the #Zeemelt15, there were a lot of sessions and workshops which I wished I could attend. It was a case of being spoilt for choice as many interesting sessions clashed in terms of timing. Of course the event had its share of presenters who drone on and on or do a sell job of their company. Nevertheless, I hope Melt becomes a permanent fixture in the advertising world and travels to other cities too. More importantly, I hope the entire advertising industry supports the event through active participation across levels.
I have come to admire and respect Fastrack for ‘walking the talk’ when it comes to appealing to the youth. Several brands in India are talking to the youth and in the process, talking down to them.
Agency: BBDO, New York Director: Simon West This classic Super Bowl commercial from 1995 has everything going for it to…
Every week I attempt to share clutter breaking creative ads. As many pundits have pointed out, the real test of…
A lovely print campaign for Thwaites Wainwright Golden Ale, extolling the virtues of countryside living. The campaign uses beautifully illustrated Lakeland scenes, stylistically based on the black-and-white drawings in Alfred Wainwright’s guide books.
Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left…
Much excited about the launch of Snow Leopard on Aug 28th, I attempted a pre-order from Amazon, only to be…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a…
The role of an account executive has been a butt of jokes for decades. At best, it is seen as…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
The iPhone 3G is likely to be double the price of what it is in the US – the 8GB version is likely to be priced between Rs 16,000 and 18,000, while the 16GB would cost around Rs 24,000 to Rs 28,000 here, Business Standard reports. I hope they are wrong.
The App Store on iPhone and iPod Touch is simply addictive. I have enjoyed getting cool apps (mostly the free ones!) and transferring them to my iPod Touch. The entire process is simple and glitch free.
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…