Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
You think only brands offer consumers smaller SKUs or increased value during these recessionary times? Advertising agencies do too. We had Contract devising an ideas pool of sorts. Now Grey Amsterdam has launched a new service called Grey Lite, to support clients through a tough financial year. The service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services. The launch website reflects this thought – the site’s content is miniscule…
I quite like the Fashion@Big Bazaar TVCs with Dhoni. More than the creatives (which are not bad) I like the idea behind the campaign. I recall an outdoor campaign for the same brand, trying to promote the same cause a few months back.
Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.
A brilliant set of ads for Evolve USA, is shortlisted at the Clio Awards 2015. The ads advocate gun control…
Agreed that static media communication from Pringles has by and large highlighted the unique shape of the product visually. They…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in…
Advertising was once described as ‘salesmanship in print’. Given the explosion in media choices, we may have to revise it…
As far as two-wheelers go, I am partial to scooters rather than motorcycles. And Vespa as a brand is pretty…
The most important measure for any ad is not how well it was liked – it is noticeability. When an…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
My post on the Nike Bleed Blue campaign evinced an interesting question from @beastoftraal. In the ensuing debate, the counter point about the campaign was that its all too easy to make case studies of campaigns that succeeded due to external factors (read, India winning) and that we unfairly bury the effort that goes into a failed campaign.
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
Couple of ads for Windows suite of services on the PC, Internet & Mobile (Vista, Windows Live SkyDrive and Windows…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
AdAge reports that in the Mac vs. PC battle, Microsoft is winning in value perception. Based on daily interviews of…
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…