Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
There’s much hue & cry in the blogosphere about one facet of the ‘I am PC’ ads. Apparently a part of the ads were created using a Mac by the agency, Crispin Porter + Bogusky. Microsoft had posted some pictures from the campaign on their site – four of the images display the designation “Adobe Photoshop C3 Macintosh” when their file properties are examined. A Flickr user originally posted the data and apparently the data…
Nokia announced their own App Store, which will be first seen in their N97 model – it will be available…
When I joined advertising several years ago, Hovis Bread was almost always mentioned as one of the classics. In fact,…
Loved this new ad for The Sunday Times promoting a new supplement on Culture: ‘for the next four weeks explore…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
Every week, I attempt to curate a list of clutter breaking creative ads from across the world. I occasionally share…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
When some of my colleagues happened to see the Philips Carousel ad they wondered what the big deal was. Some…
In the UK, winter is usually spent indoors, ‘to hibernate’ as it were. LandRover got the Roebucks family to ‘trade their sofa’ for a week’s adventure in Discovery Sport. Their journey through UK is captured in a series of films and shared across digital media.
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
The top 3 articles on why we love lists are : A list of reasons why our brain loves lists,…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…
When the economic sentiment is gloomy, marketing efforts to package the iPod as an ideal corporate gift will not be…
Bournvita, is a malted health drink aimed at growing children. In India, mothers of such children have been its core…
Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an…
Brands have used Twitter to promote news (media brands fit in well here), handle complaints & service issues, sell products…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…