Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
The new series of Vodafone ads earned a ‘oh cho chweet’ response from some of my friends – mainly with…
Hilarious spot for Vigorsol Air Action Xtreme chewing gum. Exaggeration is at the heart of confectionery advertising as they have to dramatize even seemingly trivial features. Since it is a low involvement category, advertising seeks to entertain the audience, hoping that the ‘likeability’ of the ads get transferred to the brand subliminally. In this spot, the cooling sensation of the gum is highlighted with a take off from the ‘Kill Bill’ sequence arguing that one…
The latest Pepsi commercial with a bevy of cricket stars is out. The news channels picked up the story with…
Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one…
One of the award-winning ads for Scrabble was a TVC where people mouthed words like ‘I have Syphilis’ and seeming…
For the past few years, I have attempted to share a few compelling creative ads with the audience of this…
Today, is the big day for Apple fans – His Stevenness is supposed to make announcements about new iPods (and…
One of the debates in the Indian advertising world is the increasing trend to dish out designations to employees. There…
According to Ad Age, an employee of the One Show inadvertently e-mailed a list of agencies that have entered the…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is…
Of the default applications that come with a Mac (Safari, Mail, iLife, iWork etc.) the one’s I use most every…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
‘It runs Android 2.2’ – he said, with much emphasis on ‘2.2’. And in case I didn’t get the significance…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…