Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
The CEO of Bombay Shaving Company got a lot of flak for his recent LinkedIn post where he advised youngsters…
Brands have used Twitter to promote news (media brands fit in well here), handle complaints & service issues, sell products…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
We all love lists. That’s why many clickbait articles have that format offering ‘5 reasons’ or offering ’10 things’. During this time of the year, we have a plethora of ‘Best of’ and ‘Worst of’ from the past year. The first part of my attempt at sharing 12 best ads of 2021 included both traditional TV commercials and some clever social media driven ideas. Here is my second and concluding part. iTV: Drama vs Reality…
Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at…
According to a New York Times article, Quebec is one of the developed world’s few markets where the positions of…
Nice piece on brand managers http://tr.im/D5LV Stella Artois 'reasuringly expensive' was asked for as 'wife beater' # Diwali 2009 -…
The Apple Event held yesterday was low-key (‘underwhelming’ as many called it) with announcements along expected lines. The lack of…
What if ‘crisis’ were to come alive as a person? In its own words, a crisis could be a ‘fire…
Word puns on names of cities have been done before in print campaigns. But this one from Expedia, UK stood…
This week I noticed a slew of traditional TV spots which were compelling and conveyed the brand benefit in a…
@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee.…
I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
You guys been following Operation Chokehold? Let me fill you in quickly. Fake Steve Jobs (Dan lyons) wrote this amazing…
Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
Visual puns in advertising can be great fun. It could be an image that plays tricks in your mind. Or…
Millions love Google for its products which are part of everyday life: search, Gmail, YouTube, Chrome, Android phones and so…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…