Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
I saw these at Ads of the World. Conveys the thought of Chlormint camouflaging bad odour very well. Opinion is divided over these ads at the comments section of AoW – some whinng about ‘camouflaging’ vs. ‘eliminating’ bad smell. But hey, you still had that fish – this hides the evidence. But another question remains: where were these released?
Weiden & Kennedy have developed this TVC for Procter & Gamble’s Old Spice Hair & Body Wash. It’s premise is…
Crispin Porter + Bogusky (voted Agency of the Year 2008) may have its share of detractors but in my books…
1. Amazon India: #DeliverTheLove Topical advertising is an age old tactic to ride on current events which is in the…
In 1923, on a stroll through the streets of Boston, René Lacoste bet a crocodile-skin suitcase with his Davis Cup…
When some of my colleagues happened to see the Philips Carousel ad they wondered what the big deal was. Some…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
Recently at an internal presentation, I shared this ad as an example of the difference a good proposition makes in…
My picks for the list of the best ads of 2024 is a bit long (you can read the first…
Sequel trouble again? Saw the promo for Indian Premier League 2009 on YouTube. Given the madness of the Manoranjan ka…
Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific…
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…
By now, you must have read about the world’s first edible cookbook. A German design agency Korefe has created a…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
A comment made by Alok Goel, MD at SAIF Partners struck a chord in me. While talking about startups and…
Mac rumour sites and Apple blogs are agog with this piece of ‘news’. Image: Flickr According to 9to5mac, Apple’s ‘next…
Apple’s success in retail, through its company-owned Apple Stores has been a subject of many articles & case studies. The…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
The new series of Vodafone ads earned a ‘oh cho chweet’ response from some of my friends – mainly with…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and…