Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
According to Ad Age, an employee of the One Show inadvertently e-mailed a list of agencies that have entered the One Show’s 2009 advertising awards to several ad execs. The list gives a snapshot of how lucrative award shows can be – we are talking about the top notch awards that is. In all, there were 9,795 entries for the ad awards, at a total cost to the agencies of $3,507,860. The average cost of…
Advertising can not just change perceptions but can change behaviour too. One of the best examples I can think of…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…
When it comes to advertising awards, there as many award shows as there are agencies. Every major region aims to…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
Made for first love, Made for Moms and now Made for the young. Vodafone’s latest ad in the #MadeForYou series…
Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers…
Myntra, the Bangalore based e-commerce company launched a new TV campaign recently. Created by Happy Creative Services, the TVC ‘juxtaposes…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which…
Came across this TVC for Big TV promoting its 32 ‘cinema halls’. I must say that the dialogues and the…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…
The iPhone 3G is likely to be double the price of what it is in the US – the 8GB version is likely to be priced between Rs 16,000 and 18,000, while the 16GB would cost around Rs 24,000 to Rs 28,000 here, Business Standard reports. I hope they are wrong.
Consider the facts: 78% of CMOs think custom content is the future of marketing; 82 percent of B2C marketers and…
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for…