Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
I am in a dilemma sometimes about where to post by blogs – on this platform (where the reach is…
A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
The practice of creating print ads with a Hindi headline or baseline written in English script is now common in…
MediaPost reports of a possible move by MindShare to offer creative services within its digital media operations. The article also outlines several such initiatives by media agencies. As of now, the moves are limited to offering digital creative services. Some like Aegis, the parent of Carat have ‘recently begun producing offline creative, including conventional 30-second TV commercials’.This is a far cry from the days of unbundling of media services. Media agencies and creative agencies continue…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My weekly…
Contrary to popular belief, people don’t hate advertising. They hate annoying ads. But most of the time, people ignore ads.…
If you are a Frasier fan, like I am, you will love this commercial. Fraiser claims that it has been…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
How do some brands seize the initiative? How do they take a leadership stance? I guess this is how. Brazil…
Is it clutter breaking? That’s a question often asked to us agency folks. Very often, a celebrity is seen as…
Humour is perhaps an under-explored route in advertising. Admittedly, not all categories, causes or objectives maybe be served well by…
The global ad campaign for Windows 8 is out. Interestingly, the core concept was developed by Crispin, Porter and Bogusky…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
When I saw the leaked iPhone pictures over at Gizmodo, I thought the controls on the side and the sharp…
Macworld Expo 2008 is scheduled to kick off on Jan 15, at 9am Pacific Time in San Fransisco. That’s about…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
Came across this article at The Unofficial Apple Weblog: one of the bloggers bought a Macbook Pro last week. And…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…