Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying…
In mass media, stereotypes are everywhere. In movies – an Indian call-centre employee, the loud Sindhi, the perennially drunk mechanic…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
This seems like cause marketing week. The folks at Method, makers of environment-friendly home and personal care products, have created the People Against Dirty campaign. The argument: your household cleaner could be dirty. The TV commercial (Droga 5) is quite amusing thanks to the literal take on suds that get dirty. The online activity isn’t elaborate – the website will perhaps take all of 30-seconds to run through. But the buzz around the campaign, thanks…
Maybe this is not inspired by the Teach India initiative, but Pepsi is teaching India to learn…actually, not learn. Let…
Today is Blog Action Day and I thought I would write about an advertising campaign that has some relevance to…
Many of Nike ads which have gone on to become popular over the years or gone viral of late have…
Agreed that static media communication from Pringles has by and large highlighted the unique shape of the product visually. They…
When its advertising awards, can controversy be far behind? In typical Times Group style, the furore over the Luxor ads…
Brand awareness as a metric has limited value. New brands in a category or brands overshadowed by dominant brands can…
Blendtec, Withing videos which go viral help create awareness about relatively unknown brands and represent the best of new media marketing.
Here’s a cute little commercial for Axe Body Wash from Argentina. The premise: if you use a woman’s beauty soap…
Winning a Filmfare Award is considered prestigious in the Southern film industry (unlike perhaps in Mumbai where it’s a tad…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
The tech world and the digital space is abuzz with Steve Jobs’ announcement to take medical leave until June this…
By now, you must have read about the world’s first edible cookbook. A German design agency Korefe has created a…
It was a mixed day for Apple yesterday. Thousands lined up to purchase the iPhone 3G, those that got their…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to…
What next for the iPod? It has morphed into an internet device so the original, classic mp3-player is no longer as attractive as it was. It shows in the numbers – Apple sold 10.89 million iPods during the quarter ending March’10, representing a one percent unit decline from the year-ago quarter.
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…