Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
Samsung’s inward looking strategy is what drives the brand’s efforts in product development and marketing. The Samsung Gear is a case in point.
Most of us would remember ‘Just do it’, ‘Think Different’, ‘Impossible is nothing’ or ‘Don’t leave home without it’. And would also be able to ascribe the correct brand names with those famous ad slogans. Closer home, ‘Fill it, Shut it, Forget it’, ‘Utterly Butterly Delicious’, ‘Tast the thunder’ and ‘Neighbours envy, owners pride’ come to mind. Most of these are pretty old, created decades ago.
‘Surprisingly ordinary prices’ – that’s my first memory of Volkswagen Polo advertising. The TV commercial showed a tennis match in progress with heads bobbing left & right. And then while the ball is being lobbed across the courts, the heads are transfixed to one side. The camera then shows what’s got the audience hooked: a banner saying, ‘Volkswagen Polo, now at £ 8240’ (or some such number). Brilliant. And then there was another one: it…
Imagine the plight of the Account Manager who goes to brief the creative team about a new print campaign and…
Saw a new hoarding for The Economist in Bangalore today. This one relies on typography as a visual device, coupled…
Apple’s success in retail, through its company-owned Apple Stores has been a subject of many articles & case studies. The…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
It did not feel a week of rich pickings when it comes to creative ads. Over the last few years,…
Pepsi is going to pull out of the upcoming Super Bowl event, in Feb’10. Traditionally, the advertising on the event…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
Advertising news makes it to the front page of Economic Times again (after Goafest), but for wrong reasons. Reports say…
The global ad campaign for Windows 8 is out. Interestingly, the core concept was developed by Crispin, Porter and Bogusky…
A new campaign for Energy Australia dramatises how they can help you by understanding your energy usage. They have something called…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
When I groggily opened today’s Times of India, I was pleasantly surprised to see an ad for the iPhone 3G, from Vodafone.
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
Business Standard reports that Apple is likely to launch the iPhone in India by September this year. The report quotes…
A recent blog post by the immensely talented and insightful Tom Fishburne on the process of creative reviews touched a…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
The role of an account executive has been a butt of jokes for decades. At best, it is seen as…
No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While…