Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of…
I came across a LinkedIn post linking to an article which called to question the importance of brand names for…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
A new campaign for Maximus Vodka, a brand from Brown-Forman is doing the rounds of ad blogs. Most brands in this category showcase the good life or simply attempt to create an air of superiority around the brand. In a departure from category advertising, W+K London has created a visually stunning campaign using illustrations. The central idea is to urge men to be ‘real men’ and that is dramatised through dramatic, exaggerated acts of manliness.…
Here’s a creative idea rooted in actual consumer behaviour. And interestingly enough also triggering an action to reinforce the point…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
The ad & marketing industry portals were busy compiling the ‘best of 2020’ lists over the past weeks. I too…
I understand that advertising needs to change – keeping pace with the changing tastes of the new consumer. I understand…
In my opinion, the recent TV commercial from Pepsi does not connect with the youth. Youngistan may be a clever…
I never got down to downloading his lecture from You Tube, but I got a copy of his book recently. This may not join the ranks of life changing books, but it is certain to impact many lives. At least I hope so. I found it inspirational.
It’s that time of the year when ‘best of’ lists are made. I have set out to share my picks…
I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of…
Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get…
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
‘Solve Problems. Don’t build ideas’ is the advice given to startups. Makes eminent sense and that’s where foreign language translation…
Of late, people writing to Steve Jobs have received a reply – mostly terse one liners. A personal reply from a CEO like Steve Jobs is a high and it provides for great publicity. Especially for tech blogs. The latest one is an email debate of sorts between Ryan Tate of Gawker and Steve Jobs. Steve Jobs delivered a ‘F$%^& you!’ statement to Gawker.
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
The tech world and the digital space is abuzz with Steve Jobs’ announcement to take medical leave until June this…
Noticed the new Frooti creatives via a billboard recently and thought it was striking. Even in that fleeting medium the visual and the branding was clutter-breaking. First rule of advertising passed. My view on the overall work is that it is highly noticeable and showcases the new design very well.
I had made a short list of iOS-exclusive apps (14, updated to 17) which, on hindsight required a lot more additions. So…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
I was in two minds about visiting the Airtel store in Bangalore last night to check out the response to…
News is rolling in that Microsoft plans to drop Seinfeld from their advertising- after a long run of er…two weeks.…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…