Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
In 1962, ad legend Bill Bernbach of DDB requested something extraordinary from his client, Avis. He wished they would run…
In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate…
Big Babol’s new TV commercial highlighting it’s effectiveness is likely to be popular. ‘Big’ bubble is a common platform in this category with exaggeration being the norm. It is possible to imbue it with intelligent humour or even endearing ‘oh-so-cute’ humour. This one relies on toilet humour of the bird kind and in that sense is a bit juvenile. Going one up on adults is a oft-seen elements in ads targeted at kids, you could…
In an article ‘Why you can’t use personal technology at office?’, WSJ outlines a scenario familiar to both companies and…
Goafest is likely to be a dull affair this year, with some leading ad agencies opting out. Industry observers and…
A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App.…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one…
How often have we heard this: Brand Manager: ‘Hmm, market research indicates that our consumer’s don’t find our products cool.…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
Last year, DM9DDB gave us these wonderful interactive posters for Saxofunny, a sound production company. Scam or not, it was…
The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
The latest spot from Apple, titled ‘Misunderstood’, tells a story of a teenaged boy who surprises his family with a…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
The new series of Vodafone ads earned a ‘oh cho chweet’ response from some of my friends – mainly with…
Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the…
I came across a LinkedIn post linking to an article which called to question the importance of brand names for…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time…
Nokia’s N97 is set to be priced at around Rs.36k in India (approx. $750). The reaction, until now, is almost…
Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
I quite like the new Snapdeal logo. It makes for an attractive app icon (mobile being an important part of…