I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
In India, when we say ‘activation’ what comes to mind is a brand-related activity in a shopping mall. Nothing wrong…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
One of the world’s iconic brands, Alka Seltzer, celebrated its 75th anniversary in 2006. Throughout its history they ‘ve had a high strike rate when it comes to producing memorable, effective advertising.
The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The…
Every week I attempt to compile a collection of clutter-breaking creative ads. Here are a few which caught my eye…
Every week I attempt to share a compilation of clutter-breaking creative ads. It is a small gesture to show my…
As far as Public Service ads go, I believe ‘a call for action’ works a lot better than an attempt…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
These set of print ads showcasing the Lamborghini range, reminded me of the days when great print ads were a…
Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Most of the ads aimed at the general public are not even noticed, leave alone being memorable or changing mindsets…
One of the lessons early on in my career was about the role of advertising and distribution. We learnt that…
It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me,…
Much excited about the launch of Snow Leopard on Aug 28th, I attempted a pre-order from Amazon, only to be…
And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with…
Apple recently announced blow out Q4 2010 results: 91% growth in iPhone sales compared to SPLY, over 4mn iPads sold…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
Apple aired a new ad for the iPad Air on US television Sunday night. Titled “Your Verse,” features a voiceover…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
A LinkedIn alert about a contact becoming ‘National Head – Account Planning, Digital’ got me thinking and I asked this…
The debate around work-life balance is not new. Essentially the emphasis is about not allowing one’s work priorities negatively impact…