Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
Quick. Name the car that owns the ‘safety’ platform? And the car that is strongly associated with ‘German engineering excellence’? Chances are that most would have answered Volvo for the former and Mercedes Benz for the latter. Several car brands have talked about spacious interiors as a feature. The renditions range from the mundane (the whole family and the dog) to the interesting. A campaign for Citroen’s Spacebox, doing the rounds of ad blogs, has…
Just when you thought all possible angles of selling bottled water have been exhausted you come across a refreshing (and…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
Typically, posts that list out ‘things’ (20 great fonts, 15 great wallpapers etc.) should be a breeze. But I realized…
Nowadays virtually all static media advertising is visual led, with minimal or no copy. Interestingly, at the recent Epica Awards…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Pepsi dominates in Quebec and regional advertising in India http://bit.ly/hX1RF # Why Do U.K. Videos Always Seem to Go Viral?…
In the current issue of Luerzer’s Archive, there is a print campaign for Listerine with a pretty arresting visual idea.…
I happened to see an article in ET about the iPhone launch in India. It promoted a toll-free Airtel number…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
The launch of Reliance Jio has created a flutter in the telecom market in India. While competition is bound to…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
As is customary with almost all Apple product launches, speculations about the likely features of iPad 2 were rife much…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of…
“What’s the point of making such a costly three and a half minutes long ad film when Google anyways has…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India,…