A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from Dhan, a stock investment brand in India, a global campaign from SAP and more. Dhan: the language of money India…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
The advertising industry had it relatively easy for many decades when media clutter was nowhere near what it is today.…
In 1962, ad legend Bill Bernbach of DDB requested something extraordinary from his client, Avis. He wished they would run…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of…
Another Apple event is over and the headlines are filled with the usual: merits and demerits of the products launched,…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It…
Thomas Friedman quotes Shekhar Gupta in his New York Times column on a way to stimulate the US economy: “All you need to do is grant visas to two million Indians, Chinese and Koreans,” said Shekhar Gupta, editor of The Indian Express newspaper. “We will buy up all the subprime homes. We will work 18 hours a day to pay for them. We will immediately improve your savings rate — no Indian bank today has…
When robust brainstorming happens among teams, very often a stray comment or a phrase uttered, sparks an idea in someone…
The self deprecating humour of Brits is seen in this spot for McVities. Very droll Sir, as Jeeves would have…
Among the many ads we see every day, only a few are noticed and remembered. Here are my picks of creative ads from last week: a clever print ad for L.L.Bean, a sculpture made of keys for IKEA…and more.
Ad Age reports that ‘Omnicom Group’s TBWA/Chiat/Day has appointed Neal Grossman, a one-time certified public accountant who over 25 years…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
How do you get 800,000 SKY TV subscribers, who receive their bill in the post, to move with the times and sign up to email billing? Here’s how.
My weekly compilation of clutter-breaking creative ads is a small tribute to marketing & advertising teams everywhere. An ad first…
Should Thursday Be the New Friday? The Environmental and Economic Pluses of the 4-Day Workweek http://tr.im/ua3w # @rameshsrivats that Max…
Sick of hearing terms like User Generated Content and viral videos? Here’s another unlikely brand that has jumped into the…
The dictionary defines stratagem as: noun: a plan or scheme, especially one used to outwit an opponent or achieve an end: a series of devious stratagems.• [ mass…
The ‘Be Together. Not the Same’ addresses a critical need for an identity among all of us. We all want to showcase, express who we are and the most personal device we carry with us – the smart phone does just that. Such a proposition appeals to both current users (reinforcing their choice) and potential users – creating doubts about them being unable to ‘stand out’.
There was a time when news was what we read in the papers about events which happened the previous day.…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
I guess I am obsessed with all things Apple, but I could not resist writing about this. The App Store…
Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively?…
The good folks at Smoking Apples – the most rocking Apple blog this side of the equator – have posted…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…