Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
It has been a year since the first rumours started about Apple launching a wearable device, most commonly speculated to…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
Once in a while comes a promo idea which is unique and makes you sit up and take notice. It could be a small in shop promo with a great local cultural connect – like the ‘Phode ke dekho’ promotion Samsung did in India, way back in 2002. And then there are those jaw dropping, big, audacious ideas. The latest promotion for Axe Apollo, the deodorant, is one such. They are giving consumers a chance…
Sprite continues with it’s non-nonsense platform of ‘Seedhi baat, no bakwas’ with two new commercials. Both are about ‘getting the…
A billboard which illuminates the road, a TVC for Skoda which highlights road safety and other creative ads are part…
I could only manage to get a glimpse of one or two ads of the new Tata Sky ‘Daily Dillagi’ ads on TV. I was intrigued by the ‘to be continued’ format and the penny dropped after hearing the connect with the product idea: daily re-charge. The product itself is an innovation and I liked the creative solution which is hardwired to the product idea.
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with…
It is said that ‘execution is everything’. While it is meant to be quoted in the context of grand business…
The ad blogs’ favourite whipping boy Enfatico used to get panned for every reason under the sun, especially for not…
Every week, I attempt to curate a list of creative ads which break through clutter and information overload. In this…
Another brand referring to the recessionary times. Another brand attempting to raise hopes. A new ad created by DDB for…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the…
In an interesting post titled, ‘The broadcast-ification of social media’, Jake Levine, General Manager of Digg writes that social media platforms…
An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually…
The tech world and the digital space is abuzz with Steve Jobs’ announcement to take medical leave until June this…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy:…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
It was a mixed day for Apple yesterday. Thousands lined up to purchase the iPhone 3G, those that got their…
Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive…