Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing -…
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play…
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
Interesting post from Tom Fishburne on the ‘tension of glocalization’ – the eternal tug of war between ‘global consistency and local adaptation’. He cites the example of Apple’s Get a Mac ads, as an example of ‘one idea, one voice’ across US, UK and Japanese markets. According to him, an Apple director said that ‘local customization was a cop-out, a sign of failure’ and that ‘a consumer insight should be universal if you distill it…
Got an email from the folks the Apple Re-seller on Sep 10th about the availability of Snow Leopard. I saw…
Should Thursday Be the New Friday? The Environmental and Economic Pluses of the 4-Day Workweek http://tr.im/ua3w # @rameshsrivats that Max…
Of late, several brands have created campaigns in the context of the COVID-19 pandemic. A lot of articles and webinars are also focusing on guidelines for marketing & communications during COVID-19. But past branding investments have a role to play.
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
By now, Flipkart’s advertising has earned a signature look on television. The use of ‘kids as adults’ has done wonders…
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
These set of ads reminded me of the good ol’ days when print advertising was king in India. The likes…
The good folks at Smoking Apples – the most rocking Apple blog this side of the equator – have posted…
Like many others, I have great respect for David Droga. I admire Droga5 for their work. I believe that while many big agencies…
Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the…
Pundits, as is their wont, are telling successful companies how to do business. Apple is their favourite, as any comment…
Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs.…
It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed…
One of the pet pastimes of the tech world, bloggers and Wall Street seems to be predicting Apple’s next move.…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
The tech world and the digital space is abuzz with Steve Jobs’ announcement to take medical leave until June this…
A cursory check about the search term ‘iPhone’ in India over the last 30 days, over at Google Insights for…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
‘We’re not in the advertising business anymore’ – said Sir Martin Sorrell in the context of advertising business needing new…