Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a collection of clutter-breaking ads for years now. This week: ads from Uber Eats, Volvo, Delta and more. Uber Eats: Jim Courier If you are in advertising, there are some ideas which evoke the ‘wish I had thought of that’ feeling in you. Here’s one such: former professional tennis player, Jim Courier, is well…a courier for…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads…
A recent IAA event in Chennai debated and declared that ‘there will be no consumer connect, unless advertising is created…
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
I am one among the unfortunate lot who did not visit the Goafest’08. Sour grapes aside, I could not help notice the total lack of blogging activity from the participants. Maybe I missed them, but apart from Manish of Indiadrant, I did not come across anything in terms of regular updates via blogs. Maybe its just because its Goa. I mean, who in their right minds would give up the sun, sands and beer to…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba,…
Talk to a newbie in advertising today and chances are that he or she will not know anything about famous…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
I had this fascination for magazines right from my early teens. Which probably explains a lot of things about me.…
Mentos Sour Marbles has been a regular at the award festivals over the last few years. Looks like this year…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature…
I quite like this initiative from the organizers of the Cannes Advertising Festival. Worried about the number of participants this…
A recent advert for Honda, ‘The other side’ caught the creative industry’s fancy for its clever use of technology in…
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to…
Apple’s retail strategy has been hailed as one of the hallmarks of the brand’s success. It’s ‘self-owned and operated’ stores…
Today, is the big day for Apple fans – His Stevenness is supposed to make announcements about new iPods (and…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing -…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…
There’s hope for all Mac lovers in India. The low awareness, even lower preference for Apple in India, maybe a…
I have been a fan of Apple’s products and it’s customer service for years now. My friends who are new…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…