Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet…
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under…
I am in a dilemma sometimes about where to post by blogs – on this platform (where the reach is…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
A comment made by Alok Goel, MD at SAIF Partners struck a chord in me. While talking about startups and…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
Increasingly, marketers are looking at non-traditional methods to reach out to consumers. Latest proof: P&G is launching a record label in the US. According to this article, they have partnered with international record label company Island Def Jam Music Group to launch a music company tied to its TAG men’s deodorant and body spray. This is seen as an effort by the brand to connect with the urban market by providing opportunities for aspiring hip-hop…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally…
The Leica M-Monochrom, shoots only in black & white. In a riveting new film for the brand, a story is…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is…
Frankly, I think the Nimbooz label is ghastly. What’s with that font – a tribute to the ’80s? Can’t say…
Entertainment with a twist seems to be the key to touching a chord with the youth. The new Virgin Mobile…
Imagine this: JetBlue, the US-based airline wants to convey the message that airline rules and practices suck. And that the…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is.…
You thought the oldies (ahem) haven’t a clue about blogging? And that they are scared of technology and new media?…
Imagine selling a TV script for a pension brand like this: ‘it is a montage of visuals where people from…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
In mass media, stereotypes are everywhere. In movies – an Indian call-centre employee, the loud Sindhi, the perennially drunk mechanic…
In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord &…
MAD Magazine was one of a kind. It was known for its unique brand of satire on all aspects of popular culture and wielded great influence for several decades. Its publisher William M Gaines refused to accept any form of advertising in the magazine and resorted to spoofing popular ads of the day.
You guys been following Operation Chokehold? Let me fill you in quickly. Fake Steve Jobs (Dan lyons) wrote this amazing…
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…