Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical ads sometimes reek of desperation. That overwhelming urge to participate in a trend, festival or calendar event is huge. It’s…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
In advertising circles, many mock the use of celebrities in campaigns seeing it as a lazy option. ‘Could not think…
The Bajaj V is perhaps one of the best brand ideas of recent times. Of course it remains to be…
I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
In the early 1990s, the agency I was working for had a big name bank as a client. The agency’s…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and product feel are etched in consumers’ minds over generations. Even today, Vicks Vaporub is what I (and many of my generation) turn to for relief from cold or headache. The choice is driven not just by product efficacy but an emotional connect with the brand. The connect comes from associations of care, in which touch…
As I have said many times here, I love print ads. One of the first categories I checked out at…
There is one aspect of advertising, where India is far behind many of the markets abroad: execution and attention to…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In…
How many times have we seen it? A brand executing its activation campaign in a mall with a handful of…
New Zealand’s Steinlager beer realised that binge drinking is a problem that needs to be addressed. Instead of getting all preachy, they have taken a fun but seemingly effective route.
The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two…
Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy…
I guess you must’ve seen the latest ‘Think Hatke’ ad from Virgin Mobile for their SMS product. This one is…
Parle Monaco has taken forward the idea of ‘life namkeen banaiye’. The earlier ads urged people to make mundane moments…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
Apple posted its Q2 earnings yesterday with revenues at $8.16 billion, and profit of $1.21 billion. That’s a 15% jump…
Over the years, there’s been a pattern to the Super Bowl ads – bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing – ‘most of the spots look like what we think a Super Bowl spot is supposed to look like’, as this article says. This year too, there have been the regulars – big-scale production values, tear jerkers featuring puppies and so on.
Tech and marketing pundits may provide a list of reasons for iPad’s success: creating a new market, it’s pricing, form…
The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it…
A common grouse among the senior folk in advertising is that the youngsters (read, the ‘digitally savvy’ – whatever that…
I am a big fan of magazines and my collection includes assorted issues of Life (1969 issues!), National Geographic, Wired…
Procter & Gamble coined the phrase ‘First Moment of Truth’ (FMOT) referring to the consumer’s first exposure to the brand…
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…