Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up…
A comment made by Alok Goel, MD at SAIF Partners struck a chord in me. While talking about startups and…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which…
I laughed out loud seeing these ads for Lamborghini which attempt to convey the thought ‘Feels Italian. Wherever you are’. But the moot point is do people need to be reminded that Lamborghini is very Italian? Via The Inspiration Room Daily.
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
Publicis Mojo, Australia has created this cute little campaign for Air Asia, the budget airline. Love it when ordinary everyday…
We all love lists. That’s why many clickbait articles have that format offering ‘5 reasons’ or offering ’10 things’. During…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
This seems like ‘made-for-awards’ – I haven’t seen it in local press – but you must applaud the idea behind…
Clutter-breaking creative ads are hard to come by simply because they are hard to make. Only a handful of ads…
Both on Seventymm and Bigflix, I have close to signing up but never signed on. The barrier was not the registration fee but a niggling doubt whether this kind of service is really useful for me.
A cool new TVC from Toyota deftly announcing 4 new cars in one commercial: the 7 seat Verso, the IQ,…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus…
Visual puns in advertising can be great fun. It could be an image that plays tricks in your mind. Or…
The brief to students at The University of Central Lancashire, UK: create packaging for one of 5 the items -…
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic…