Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
MAD Magazine was one of a kind. It was known for its unique brand of satire on all aspects of popular culture and wielded great influence for several decades. Its publisher William M Gaines refused to accept any form of advertising in the magazine and resorted to spoofing popular ads of the day.
Loved this campaign for Wendy’s Pretzel Bacon Cheeseburger. Tweets and posts about Wendy’s new Pretzel Bacon Cheeseburger, are turned into…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
Time and again, market share is mentioned by companies, analysts and media as a measure of how successful a brand…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are the top creative ads which caught my eye, the week ending 9th February, 2018: Tide’s Super Bowl ads, Apple’s 3-minute film for Chinese New Year and more. 1. Tide: Super Bowl 2018 As is evident over the last few years, the Super Bowl is not just a sporting event, but an advertising event too. Given the astronomical cost of…
General Motors is offering a 60-day money-back guarantee on it’s core products – Chevy, GMC, Buick or Cadillac in the…
Most people who choose to join advertising and more importantly, stay on (!) do so for a reason: passion for…
I have been a big fan of the creative work from Latin American ad agencies. Most of the award winning…
During Trikaya Grey’s heydays their print ads used to be page-licking good. One such set of ads was for Carysil,…
Product launches from Apple follow a pattern: Mac rumor sites, tech blogs and forums will first speculate on what the…
Hilarious spot for Vigorsol Air Action Xtreme chewing gum. Exaggeration is at the heart of confectionery advertising as they have…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. The first…
Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so)…
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad…
I enjoyed reading this extremely well-written and brilliantly argued piece of writing on scam ads by Suman Srivastava. I will…
An overdose of anything is not good. Does that apply to the amount of what passes of as ‘content’ put…
This should settle the rumours about Steve Jobs’ health. Hmm…at least for another 5 days? Letter from Apple CEO Steve…
For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points…
Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at…
Couple of ads for Windows suite of services on the PC, Internet & Mobile (Vista, Windows Live SkyDrive and Windows…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
Dumb Ways to Die – a new integrated campaign for Metro trains, Melbourne reiterates what Social Media gurus have said…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…