Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
Much has been discussed about in Indian social media after a recent blogger’s meet sponsored by a car brand. The…
I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of ads we see everyday. Last week, I took a break and shared some notes from a marketing & advertising conference. This week’s compilation includes TV commercials from Savlon, Cadbury’s and print work from McDonald’s among others. McDonald’s: vegetarian food Vegetarian diet is considered almost a punishment, by those who love non-vegetarian food, even if meant…
A lot of the advertising & communication industry bigwigs worldwide agree that attracting and managing talent is the single biggest…
Advertising trade portals were abuzz with work from two big name fast food outlets – KFC and Burger King last…
One of my favourite awards shows, Epica Awards, is back with its 2014 winners. One of the reasons why I…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
In my opinion, the recent TV commercial from Pepsi does not connect with the youth. Youngistan may be a clever…
Motorola is set to announce their tablet device, based on the Android Honeycomb platform at the CES 2011. Their teaser…
Sometime back I had whined about the process of new business pitches. It’s time to whine again. Some recent incidents…
Amante, the lingerie brand from MAS Holdings of Sri Lanka, has been around in India for a few years. They…
PC users have over time become familiar with some of the Mac Apps like QuickTime, iTunes. While those are both…
The entire world looked forward to it. More than a billion people watched it live on television. Almost everyone saw…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have…
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists…
Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…
The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the…
A couple of design projects caught my eye of late. One is a set of posters designed by Alan Clarke,…
As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key…