Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. Many of the ads have celebrities, great production values, eye-popping graphics and scale. In that context, Nike has released ‘Rip…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell,…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time,…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
Nokia’s new TVC to promote handsets that can record ring tones is out. Made by W+K (?) it is set in a futuristic town where an emperor settles for his bathtub duck’s ‘quack’ as his ringtone, only after rejecting several bizarre auditions. Didn’t make me laugh. The idea had potential but the ad leaves you disappointed. No?
‘Avis is only No.2 in rent a cars. So why go with us?’ was a thought-provoking, dissonance creating question as…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed…
The new ‘Play with Oreo’ campaign is a dream come true for marketers as far as the central creative idea goes. It is rooted in the product, the product is the hero, cannot be mistaken for any other brand and what’s more leads to a lot of creative possibilities.
So India gets its first Portfolio Night on the 20th, in Mumbai. For the uninitiated, created by ihaveanidea, it is a forum for young creatives and advertising students to have their work judged by some of the biggest names in the advertising industry.
Ad agencies have it tough mostly when it comes to products they have to advertise. Most brands don’t have a…
2020 has been a terrible year in many ways for us all. Amidst the chaos and turmoil caused by the…
There is a minor debate going on in the Blogosphere about a recent set of ads from Salesgenie.com, which appeared…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds…
The iPhone 3G is likely to be double the price of what it is in the US – the 8GB version is likely to be priced between Rs 16,000 and 18,000, while the 16GB would cost around Rs 24,000 to Rs 28,000 here, Business Standard reports. I hope they are wrong.
When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a…
It is said that one of the qualities of great advertising minds is to distill complex business problems and propositions…
In a case of great follow-up journalism, The Industry Standard went back to seven of the harshest critics of the iPhone when it was launched.
Came across this article at The Unofficial Apple Weblog: one of the bloggers bought a Macbook Pro last week. And…
Of the default applications that come with a Mac (Safari, Mail, iLife, iWork etc.) the one’s I use most every…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
A LinkedIn alert about a contact becoming ‘National Head – Account Planning, Digital’ got me thinking and I asked this…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
A recent IAA event in Chennai debated and declared that ‘there will be no consumer connect, unless advertising is created…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…