Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
It is a bit hard on TBWA. Imagine a series of emails, which you once thought were confidential, are out…
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A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
This week, there were several attention-grabbing campaigns including the much-debated ‘mouldy Whopper’ ad from Burger King. However, the percentage of ads which get noticed and recalled is still minuscule compared to the vast amount of commercial messages which go unnoticed every day. Here are a few creative ads which caught my eye this week: Burger King: mouldy Whopper Last year, I was fortunate to listen to a presentation from the much-celebrated CMO of Burger King…
Recently, the Supreme Court of India passed a judgement decriminalizing sexual relations between consenting homosexual adults. The judgement garnered a…
So Liril is officially dead. And it is back as Liril 2000 with new packaging, an improved product and a…
Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important…
Epica Awards are ‘creative prizes judged by journalists’. I have been a keen follower of the awards over the years…
There were a series of posters created by Noma Bar for IBM which made the rounds of ad blogs last…
Before you go any further, read this excellent post on the future of the newspaper industry. Done? OK, good. A…
In an article ‘Why you can’t use personal technology at office?’, WSJ outlines a scenario familiar to both companies and…
As an Apple fan, what Blackberry is doing in India in marketing terms, makes me jealous. While Blackberry has pretty…
The Axe juggernaut rolls on. We’ve all seen the by-now-familiar Axe formula: girls can’t get their hands off you, thanks…
Let’s face it. While the FM Radio boom in India is a good thing, the side effects are the atrocious…
The debate around work-life balance is not new. Essentially the emphasis is about not allowing one’s work priorities negatively impact…
A recent IAA event in Chennai debated and declared that ‘there will be no consumer connect, unless advertising is created…
A recent speech by the Indian ad legend, Mohammed Khan caught the fancy of many ad folks, going by the…
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
Recently I came across a post on LinkedIn which listed key ‘differences’ between branding and marketing. The post got a…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…
@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee.…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.