The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as a preferred vacation spot is tough. The purchase decision is a high-involvement one and often involves many decision makers or…
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats,…
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common…
Millions love Google for its products which are part of everyday life: search, Gmail, YouTube, Chrome, Android phones and so…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
1. McDonalds: the door ‘Irresistible taste’ is a common platform in food advertising. The proposition has lent itself to variations like ‘will go to any length to have it’ or ‘a bribe you can’t say no to’. Remember, the old ‘jalebi!’ ad from Dhaara? A new spot for McDonalds, France taps on these sentiments wonderfully. The spot is anchored on very believable insight of sibling jealousy when a new born comes home. The simple execution…
Every week I attempt to share a curated list of creative ads. This week, the best ads in my book…
Every week I attempt to share a compilation of creative ads which caught my eye. Getting noticed is the first…
The best instances of great client-agency partnership is when the ad agency goes beyond the role of a creative services…
Beer advertising relies almost totally on television advertising. In this context, it was good to see a print campaign for…
Promo ads are often given low priority in advertising – you know, the ones offering a comb free or aproduct…
Loved this new TV commercial from Switzerland Tourism. The attempt is to convey that Switzerland offers more than just mountains…
I laughed out loud seeing these ads for Lamborghini which attempt to convey the thought ‘Feels Italian. Wherever you are’.…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with…
Goafest is likely to be a dull affair this year, with some leading ad agencies opting out. Industry observers and…
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on…
Motorola is set to announce their tablet device, based on the Android Honeycomb platform at the CES 2011. Their teaser…
It’s that time of the year again. An Apple Event has triggered the by-now familiar social media wars between fans…
The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements…
The blogosphere in India is abuzz with dismay on the iPhone pricing here. Singapore is also launching on Aug 22, and SingTel has offered not one, but seven price plans for the iPhone!
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
It was a mixed day for Apple yesterday. Thousands lined up to purchase the iPhone 3G, those that got their…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my…