Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating the 85th anniversary of Jeep, a new ad for M&M’s and more are part of this week’s collection. Jeep: This is Jeep® Country Heritage brands have several advantages: their ‘origin’ story, the time span they have witnessed or the various ways in which they have changed lives can all become campaign ideas. ‘America was Jeep…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver,…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of new ads from the past week or so. Ugaoo: plan parenting with Jackie Shroff Celebrity endorsements can easily fall into…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
One of the questions that should be asked (but not often enough perhaps) before creating a digital asset for a corporate brand…
Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair. Add to it the cost of production (usually top of the line) and celebrity endorsements (which is also common) no wonder marketers seen to extract maximum ROI for their efforts. No wonder that many campaigns for Super Bowls seem to ‘try too hard’ to be different. Hence they resort to zany humour, outlandish plots, celebrity…
Loved the lines in this campaign for Volkswagen Up! (a ‘city car’ according to Wikipedia). Not only are the lines crafted well they take subtle digs at the cliches of car advertising. The idea of a no-nonsense, efficient car is driven home.
Super Bowl ads are known to take ‘big scale, big production values’ route. They are designed to evoke that jaw dropping reaction and hence have repeat value and memorability. It’s not a new phenomenon – I guess Apple’s 1984 was designed to be that way. In this context, the new ad for Mophie phone chargers resort to the ‘go big or go home’ strategy.
Love it when advertising finds creative solutions for real business problems for genuine brands (as opposed to creating a wonderful ad for a chiropractor merely with awards in mind), especially in a category which is considered to be rife with boring, ‘templated’ advertising.
The coverage in the online space for the ‘Indian Stretchable Time’ watch is doubly enjoyable because its a concept rooted…
I have a soft corner for good old print advertising, perhaps because my growing-up years in advertising were spent in…
I struggled to put together a list of creative ads which were truly clutter-breaking this past week. It only reiterates…
Came across these set of posters for Formula 1 Racing this year. The posters highlight the venue in some form. Design envy strikes.
Interesting move by Fastrack- they are previewing their new TVC (before it goes on air) through their Twitter feed. It’s…
Beer advertising, especially from Australia and New Zealand have been about the lads- scheming their way out of unpleasant situations…
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page’ is…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
The vibes surrounding the Windows 7 launch seem to be all positive. The reviews have been good overall and the…
Bullz-I, a firm in the ‘business of finding and developing business leaders’ has posted an interesting article in its blog.…
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in…
Came across a Nokia N97 web banner in Business Standard. Below the main story on the page, ‘Other Stories’ were…
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…