Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
Aside from the big product announcements, Apple unveiled a new advertising theme yesterday at the WWDC: Designed by Apple in…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
MAD Magazine was one of a kind. It was known for its unique brand of satire on all aspects of popular culture and wielded great influence for several decades. Its publisher William M Gaines refused to accept any form of advertising in the magazine and resorted to spoofing popular ads of the day.
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it is a boon. But CBS has discovered that it can be a curse too. It’s CBSeyemobile application for the iPhone was meant to promote Citizen Journalism. But to define what has been put up at their site, as journalism is to redefine journalism itself. While CBS has a moderator the system is obviously not working.…
When I first saw the new Bisleri Monster TV ad, my reaction was pretty much similar to what is being…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
Media and blog circles are abuzz with the launch of Times of India’s Chennai edition. The Hindu now has serious…
Couldn’t stop thinking about this ever since I read the article at Campaign India and saw the ad. I have…
A TED-talk by Amy Cuddy, a social psychologist and Associate Professor at Harvard Business School says, ‘your body language shapes…
So the long running ‘Open Happiness’ theme for Coca-Cola is being replaced with a new tagline: Taste the feeling. According…
The claim: The Guardian and Observer are now even bigger and better, with Do Something, the new monthly magazine and…
It’s been a year since Times of India launched a Kannada newspaper – no, I am not talking about Vijay Karnataka. They have now released a print campaign, attempting to appeal to the youth.
Veteran journalist M J Akbar launched the Sunday Guardian (‘It’s a Know Brainer’) for the New Delhi market recently. Times…
Every week, I attempt to share a compilation of creative ads, including a two-part series on ‘best ads of 2023’.…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing -…
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
The moment I finished watching the new film, Our Signature, from Apple my heart sank a little. It has all…
AdAge Digital reports that Dockers is set to launch an iPhone experience – no, not an App but an ad.…
News is rolling in that Microsoft plans to drop Seinfeld from their advertising- after a long run of er…two weeks.…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
I am in a dilemma sometimes about where to post by blogs – on this platform (where the reach is…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag…