Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier this year, Flipkart announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to…
There is a lot of talk recently about the need to drop the word ‘digital’ in marketing & advertising. The…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 10th June, 2016: Air Canada, Gillette and more. Air Canada: Test Drive Canada A lot of Americans said, ‘If Trump wins, I am moving to Canada’, jokingly or otherwise. There’s even a site monitoring Twitter mentions for…
Imagine Richie Benaud as one of the commentators on the cricket telecast of IPL 2009. And imagine him going, ‘that’s…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
It is that time of the year: of seasons greetings, celebrations and Top 10 lists. For some reason, we all…
Since this is the season for crystal-ball gazing, predictions and listicles, herewith my unsolicited, light-hearted take (no offence meant) on…
A majority of ads are simply ignored, leaving only a handful to be even noticed. My weekly curation of clutter-breaking…
Pepsi’s new ad, titled ‘Pass’ showcases Pepsi as a witness to history. Hmm, any brand that’s been around for 50…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an…
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
As an unofficial Mac evangelist, I was happy to come across a Apple Chipmunks, an Indian site that is dedicated…
‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with…
Millions love Google for its products which are part of everyday life: search, Gmail, YouTube, Chrome, Android phones and so…
Topical ads have been around for decades now and can be a marketer’s dream come true – but only if…
My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98,…
“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare…