Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex,…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
In an insightful article, The ad industry needs more Simon Cowells, Russel Ramsey , executive creative director at J Walter…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the worker at Chinese manufacturer Foxconn committed suicide after a 4th-generation iPhone prototype for which he was responsible, went missing. Having reported the missing handset, his apartment was searched by Foxconn employees and he was, according to unsubstantiated allegations, detained and physically abused. Sad news. Two kinds of reports and blog reactions are emerging, both old…
A campaign for Animaster is doing the rounds of ad blogs. While the idea of ‘Careful what you think (of)’…
Bangalore witnessed a set of teaser ads of late. Irfan Khan, of Hutch & Bollywood fame asked viewers if they…
Thomas Friedman quotes Shekhar Gupta in his New York Times column on a way to stimulate the US economy: “All…
Trident gum’s new advert, created by JWT London takes forward the wonderfully crafted proposition: ‘Mess with your head’.
Entertainment with a twist seems to be the key to touching a chord with the youth. The new Virgin Mobile…
This campaign for Lenor Fabric Softener will rank as one of the most striking campaigns of this year. Agency:…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
In April this year, Airtel made quite a splash on the web and TV about their Broadband Service. The Impatient…
Another execution of the ‘literal take’ on a phrase kind of advertising. Unlike this one, it works. Advertising Agency: CLM…
Just read the news report that Apple is planning to preview the next version of iPhone software – the iPhone…
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A…
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time,…
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as…
In India, when we say ‘activation’ what comes to mind is a brand-related activity in a shopping mall. Nothing wrong…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
I have been blogging for over 10 years now. Some of the posts have been about my views on trends…
The death of Mita Diran, a copywriter at Y&R Indonesia, got widely reported in ad industry magazines recently. She reportedly…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…