Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes,…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The Most Interesting Man in the world’ campaign. The campaign was created in 2006 by Euro RSCG Worldwide and became hugely…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best…
Recently, there was much furore on social media over an Instagram post from Kent RO Systems for their atta &…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
The CEO of Bombay Shaving Company got a lot of flak for his recent LinkedIn post where he advised youngsters…
A LinkedIn alert about a contact becoming ‘National Head – Account Planning, Digital’ got me thinking and I asked this…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
My weekly compilation of creative ads attempts to showcase clutter-breaking creative ads across TV, print, outdoor, design and digital platforms. This week, the list includes compelling work for Bodyform, Coca-Cola among others. Bodyform: #WombStories In 2018, Bodyform created a lot of visibility and won several awards for their clutter breaking ‘Viva la vulva’ campaign. Creating a sequel to a successful campaign is very difficult as the bar is already set high. In new campaign the…
iBlogPro3 looks better than Thesis. Wondering if I should give it a try? http://bit.ly/3fg2y not as customizable as Thesis #thesiswp…
Tanishq commits to going social http://tr.im/yCZV #tanishq #titan # Someone tempting me with iPhone 3GS. Involves jail breaking. Head says…
The blogosphere is abuzz again with the impending launch of an ‘improved, 3G version’ of the iPhone. The extent to…
This is brilliant. The Pets4Pets Project invited little kids in Italy to imagine new social campaigns to help protect the…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’.…
New Zealand’s Steinlager beer realised that binge drinking is a problem that needs to be addressed. Instead of getting all preachy, they have taken a fun but seemingly effective route.
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative…
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple…
In an article ‘Why you can’t use personal technology at office?’, WSJ outlines a scenario familiar to both companies and…
I usually compile a list of ads I liked over the last week or so. This time around, I didn’t…
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in…
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may…
Got an email from the folks the Apple Re-seller on Sep 10th about the availability of Snow Leopard. I saw…
Tablets were proclaimed to be the saviours of the ailing newspaper & magazine industry in the US. Several newspapers and…
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time,…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
The new series of Vodafone ads earned a ‘oh cho chweet’ response from some of my friends – mainly with…
We are now in the ‘post-event critique’ phase of the Apple launch, with every element of the launch event and…
The advertising industry had it relatively easy for many decades when media clutter was nowhere near what it is today.…