Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in…
There could be 3 broad ‘levels’ in almost every department in an advertising agency: Directional, Supervisory and Execution. Each of…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is just over. And like clock work, all that we have come to associate with such events have happened: rumours about what is going to launched, leaks of product features, media commentary and so on. The live event on Sep 12 had its share of opinions on social media platforms. I was amused at the snarky…
I had this fascination for magazines right from my early teens. Which probably explains a lot of things about me.…
In 1985, Apple ran a TVC titled ‘Lemmings’. It was meant to announce the launch of ‘Macintosh Office’. While writing…
Now that my daughter has outgrown the alphabet-learning and basic puzzle apps, she spends a lot of time with interactive…
Lovely spot to promote a Monday-only promo at Starbucks, UK. Agency: BBDO; Production: Brand New School Always nice when the agency…
I was at a family get together last Sunday. Part of the motley crowd included a handful of 14-19 year…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
It’s that time in the ad world again – Cannes contenders are being showcased across advertising & marketing portals. Many…
Last year Cadbury India createad a Diwali ad which was more than just your typical 30-second ad. This year too…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Remember ‘ambient’ advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional…
The residual image of ‘Apple Keynote’ in most people’s minds is likely to be that of a large visual of…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
In January 2007, Apple announced the iPhone. Pitched as a breakthrough internet device, it kicked up media & consumer frenzy…
A sore point for Mac enthusiasts in India is the huge price differential between the local price and US price…
A recent advert for Honda, ‘The other side’ caught the creative industry’s fancy for its clever use of technology in…
Creative advertising or idea is ‘attention-getting’ and catalytically relevant representation of brand position and NOT straight translation. For an idea…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…
‘The new Creative Person is T-shaped’ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This’ and ex-agency Creative) in an…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or…