Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad agency teams everywhere who manage to get their ads noticed and talked about. This week: outdoor ads from Disney+ ‘Hu Dis’ in Canada, a TVC for Oura Ring and more. Disney+ Canada: Hu Dis ‘New phone, who dis?’ was meme material a few years ago – slang for meaning “who is this?” used in the…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion…
Every week, I attempt to share a curated list of top new creative ads. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It’s a small tribute to ad agencies – getting an ad noticed is no mean feat and in today’s cluttered world, even more creditable. Stable Money: badhte jao India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It’s…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a…
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square…
Sometimes I wish Twitter had patented hashtags and charged brands for using them. Hashtags are everywhere – in Breaking News…
The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 2nd December, 2016: Spotify, Volvo Trucks and more. 1. Volvo Trucks: Live Test Brands have long realised that today’s advertising is about ‘brand action’ rather than just ‘brand messaging’. Some, like P&G (with the Thank You, Mom…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This…
Super Bowl ads are known to take ‘big scale, big production values’ route. They are designed to evoke that jaw dropping reaction and hence have repeat value and memorability. It’s not a new phenomenon – I guess Apple’s 1984 was designed to be that way. In this context, the new ad for Mophie phone chargers resort to the ‘go big or go home’ strategy.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet…
Thomas Friedman quotes Shekhar Gupta in his New York Times column on a way to stimulate the US economy: “All…
Domino’s Pizza recently launched a makeover campaign in the US with a ballsy premise: admitting that their product was not…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
Of late there’s been some debate about long format ad films made primarily for digital media. It’s not a new…
Ads spoofing other ads are fun. But they can be a double-edged sword of sorts. It cannot be so close…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which…
The brief to students at The University of Central Lancashire, UK: create packaging for one of 5 the items -…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.With…
‘Oh, brilliant advertising, how I miss you so’ is an inspirational series of posts on LinkedIn, curated by Gregg Benedikt,…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A…
Of late, several Indian brands have created campaigns specifically on Twitter. An interesting aspect about it is such campaigns are…
The vibes surrounding the Windows 7 launch seem to be all positive. The reviews have been good overall and the…
I saw a blog post over at Creative Review about the upcoming re-design of USA Today. My first reaction to…
Reports suggest that Air India is planning to change its mascot “to tweak his image to make it more in tune with the changed times”. I thought the new representation (if true) was atrocious. It is inelegant and a neither-here-nor-there mishmash of the old concept and a possible new one. A logo is meant to convey a visual idea in an instant and make the brand inviting…likeable. I am not sure if the new representation does that.